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Why Publishers Are Skeptical of GEO —And What It Means for MarTech Stack Investments For Now

Why Publishers Are Skeptical of GEO —And What It Means for MarTech Stack Investments For Now

by John Chang | Oct 10, 2025 | Blog

The digital publishing world is facing a familiar challenge: just as we’ve mastered one optimization framework, the goalposts are moving again. Generative Engine Optimization, or GEO, has emerged as the supposed successor to traditional SEO in an AI-driven...
Century of Innovation: Where Does AI Fit Among The Technologies that Fueled Business Growth

Century of Innovation: Where Does AI Fit Among The Technologies that Fueled Business Growth

by John Chang | Oct 10, 2025 | Blog

Over the past century, countless technological innovations have transformed how businesses operate. Here are some of the most impactful technologies (and associated companies), grouped by time period. Below that, a ranking on overall impact by technology. AI tools,...
The Inevitable Ad Model in GenAI: Balancing Monetization with Trust

The Inevitable Ad Model in GenAI: Balancing Monetization with Trust

by John Chang | Oct 9, 2025 | Blog

The conversation around advertising in generative AI is no longer hypothetical—it’s becoming a business imperative. As AI companies face mounting infrastructure costs and pressure to demonstrate sustainable revenue models, the question isn’t whether...

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