We’re excited to announce that DEFENT has joined the CRSTBL community as our newest client! DEFENT is more than a brand—it’s a movement, and we’re proud to help bring their mission to life in stores and communities across the country.
Who is DEFENT?
DEFENT is rewriting the conversation around safety and harm reduction with innovative, all-inclusive substance detection solutions. Their flagship product, DEFENT ONE, is designed to empower individuals with quick, reliable testing that provides peace of mind in everyday situations.
As DEFENT explains: “We envision a world where testing substances is as normal as putting on a seatbelt, and lives are saved every day because of it.” That bold mission—to normalize safety, spark change, and save lives—is what makes DEFENT such an important partner for us at CRSTBL.
How CRSTBL is Helping DEFENT Grow
At CRSTBL, our role is to make sure DEFENT’s vision connects directly with the people who need it most. Through our platform, we’re helping DEFENT:
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Build their registry of stores so consumers can easily find DEFENT products locally.
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Engage retail staff as brand ambassadors, empowering associates to share DEFENT’s story and mission in-store.
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Launch SPIF programs that reward and incentivize retail staff, boosting both product knowledge and sales.
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Increase visibility and discoverability, ensuring DEFENT ONE reaches more communities with the impact it’s designed to deliver.
Why This Partnership Matters
CRSTBL exists to bridge the gap between innovative brands and the retail floor. By combining DEFENT’s groundbreaking product with CRSTBL’s AI-driven marketing and merchandising solutions, we’re making it easier for retailers to stock, promote, and sell products that truly make a difference.
This isn’t just about sales growth. It’s about creating a future where safety is accessible, awareness is normalized, and informed choices save lives.
Welcome to the CRSTBL Community
We couldn’t be more excited to welcome DEFENT to the CRSTBL family. Together, we’re not just building visibility—we’re fueling a movement for safer communities.
Stay tuned for updates as DEFENT’s retail presence expands and as we roll out programs designed to engage associates, retailers, and consumers in this important mission.
