CRSTA: AI That Transforms Opportunities Into Action

CRSTA autonomously identifies trends, mitigates risks, and turns business opportunities into action-ready processes. Designed for strategy officers and business leaders who want to hit their OKRs without the guesswork.

Your Business Has Blind Spots—Let CRSTA Uncover Them.

Pinpoint Sales Slumps

Stop guessing why sales dip—CRSTA uncovers the root cause fast.

Catch Costly Mistakes Early

CRSTA flags suspicious trends before they drain your margins.

Unlock Hidden Revenue

Find cross-sell and upsell opportunities you never knew existed.

Offer Smarter Incentives

Know exactly which promotions and discounts maximize ROI.

Stay Ahead of Competitors

Predict pricing wars before they start and adjust with confidence.

Maximize Profitability

Cut waste, optimize pricing, and reduce unnecessary returns.

CRSTA: Smarter Promotions for Faster Retail Velocity

Disconnected promotions cost time and money. CRSTA uses AI to align brands, distributors, and retailers—predicting demand and deploying smarter incentives that reduce dead stock and accelerate sell-through across the network.

Campaign Execution That Learns and Scales

CRSTA doesn’t just launch incentive campaigns—it learns from your responses to performance issues and starts handling them automatically. Over time, it becomes your execution engine, applying your strategy across hundreds or thousands of retail locations without manual oversight.

Real-Time Retail Partner Intelligence

CRSTA builds a centralized registry of all your retail partners—direct and through distributors—so you can track how each store responds to your campaigns. It monitors adoption rates, flags underperforming SKUs or locations, and helps you refine strategies at the local level.

Institutional Knowledge That Keeps Growing

Every campaign you run with CRSTA makes it smarter. It retains your strategic approach, continuously improving execution—even as your team evolves—so your marketing operations never lose momentum.

Fresh off the Stack

Building a Brand-to-Retailer Marketing Network with CRSTA AI (Without Disrupting Distribution) – Part 1

Marketing alternative CPG products is a minefield of restrictions, fragmented retail data, and limited budgets—making product launches a gamble. With millions in marketing dollars going unspent or wasted, how can brands break through? Let’s dive into the challenges and what’s holding the industry back.

The Future of AI in Supply Chain Management

Small retailers are losing money on dead stock while big brands use AI to stay ahead. CRSTBL’s AI-driven approach gives smaller businesses the same power—without the massive IT budget. See how AI can transform inventory management.

Why Agentic AI Can’t Be Rushed—and Why CRSTBL Is Built for It

Most AI automates tasks—CRSTBL builds AI that makes decisions. Instead of simple workflow bots, our AI agent, CRSTA, thinks like an experienced operator—adapting to context, weighing tradeoffs, and making judgment calls that drive real business outcomes.