Your Crystal Ball for Retail Marketing

CRSTA is your retail command center—boosting engagement, brand health, and growth across your store network.

Your Control Center for Retail Marketing

CRSTA is your retail marketing platform, built to bridge the gap between brands and the stores that sell for them.

Interactive Retail Map

● Visualize your territory and where you're gaining traction

● See product categories and engagement by store

● Track social connections and associate involvement

Retail Location Registry

● Track number of products per store

● Monitor number of supporting associates

● See campaign history and ambassador participation

Associate Activation Tools

● Launch Campaigns

● Run surveys

● Track incentives and performance metrics

Reward-Driven Engagement

Power up your presence, store by store

CRSTA isn’t just about one-off campaigns, it’s about building real, lasting partnerships with the people who influence sales everyday.

With our self-reporting system, associates earn Crystals for:

Tagging your brand in-store
Logging products, displays, and placements
Becoming brand ambassadors

Over time, these touchpoints build trust, loyalty, and a deeper understanding of what drives results at the store level.

This data fuels your control center—more scalable, timely, and actionable than traditional fieldwork.

Predictive AI, Purpose-Built for Retail

With CRSTA’s predictive AI, uncover what sales data can’t show.

Our AI will help you:

Rank stores by brand health and growth potential
Spot new high-potential stores
Surface underperforming locations
Identify winning trends by category
Discover white space for product expansion
Predict what's next for sell-through success

It's not just about sales. It's about sell-through, momentum, and connecting with store ambassadors to keep a pulse on local markets.

Jack C., CEO of Nic Bon Bon

From Product Placement to People Power

Retail marketing isn’t just about where your product sits, it’s about who’s selling them and how.

Understand what’s on shelves and who’s behind it

Build deeper relationships with store associates

Train, incentivize, and celebrate the people closest to your customers

Get Started with CRSTBL

Whether you’re a startup or an enterprise brand, CRSTBL simplifies in-store marketing.

Your journey begins with:

Create a CRSTBL account
Upload your products
Launch onboarding campaigns
Activate your retail map
Connect to new retail locations & regional distributors

Latest News

Building a Brand-to-Retailer Marketing Network with CRSTA AI (Using PSP to Predict Product Success per Location at Scale) – Part 3

How do you predict product success when every retailer speaks a different data language? In Part 3, we break down the practical framework CRSTA uses to solve this challenge—starting with store-level data collection and ending with scalable AI-driven predictions. Learn how brands can build a retailer network that gets smarter with every store added.

Building a Brand-to-Retailer Marketing Network with CRSTA AI (Experimenting With Outreach Tactics) – Part 2

Retail marketing doesn’t have to be a guessing game. Over two years, thousands of stores became testbeds for grassroots strategies designed to get new products on shelves—without relying on restricted consumer advertising. From in-store ambassadors to pop-ups, trade shows, and direct mail, these experiments revealed what actually drives retail adoption. Learnings from these tests helped shape a more scalable, data-driven approach to breaking into retail.

Boost Sales, Not Just Awareness: The Real ROI of In-Store Events

Pop-ups still work—when they’re done right. They boost sales, build stronger retail relationships, and turn shoppers into loyal customers. This post breaks down the real value of in-store events and how CRSTA helps brands run them smarter, faster, and more profitably.

Are You Ready to Conquer the North American Retail Network?

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