(crystal – ball)

Accurate. Consistent. Everywhere your brand meets AI.

Ready to optimize your existing MarTech stack for the age of GenAI?

Meet CRSTBL - AI with Business Experience

A Technology Founder with 20 Years in AI Software Development, Joining Forces with a Business Founder Behind a $200M Retail Distribution System

AI search is not about ranking or showing users a list of blue links. As more people use LLMs for search, brands can repurpose their MarTech stack for this transition quickly with CRSTA AIDX, the world’s first AI Discovery and Execution platform (AIDX). CRSTA combines both AEO and an Execution engine to cover functions in the marketing funnel flattened by LLMs.

From Confusion to Clarity

Findable and Accurate on AEO & GEO Answers

Your brand and products missing from AI answers as SEO transition to AEO/GEO
Inaccurate or incomplete AI answers about your products or services and availability causing customer confusion
Reviews and 3rd party sites drowning out your messaging
Conversion opportunities not presented in AI conversations with consumers
Managing IT to publish to thousands of GenAI LLMs as new technology evolves

Evolve your valuable digital content to the way AI answers work
Accurate search answers that convert products on the shelves into sales
Control the source of truth about your brand and products
Manage omni-funnel personalization as part of the AI conversation
CRSTBL manages changing GenAI requirements and abstracts your data availability from still evolving technology

Retail Search is Broken–We're Fixing it

Meet CRSTA, Your Bespoke AI System in the Cloud

CRSTA’s AIDX is Customized for EVERY CRSTBL Client.

CRSTA’s combination of technologies turns your data and digital assets into an intelligent platform capable of personalizing interactions for every consumer.

Publish Source of Truth Data. Every individualized CRSTA system starts with accurate information about your company, products and/or services and where & how to buy them.
Publish to multiple GenAIs. This information is organized and made ready for inquiries from your customers, regardless of which GenAI chatbot or browser (AI or hybrid) they use.
Grow Your CRSTA’s Intelligence to Meet Your Business Needs. CRSTBL clients can further develop their CRSTA’ capabilities to meet their business goals. Whether you’re building a predictive analytics system to match products to individual retail locations or a fully-intelligent system that will drive personalized conversations for omni-channel customers.

ONE PLATFORM, THREE PROPRIETARY TECHNOLOGIES

Hyper-Local Discoverability

Help AI assistants find you—and describe you accurately.
CRSTBL turns your store videos and key business info into structured content that feeds platforms like ChatGPT, Gemini, and other AI-powered search tools.
Stay current, searchable, and seen by the right customers in your area.

The CRSTBL Retail Registry

See exactly where your products are—and where they’re missing.
Our Retail Registry gives brands a living map of their retail footprint, including both direct and indirect distribution.
Track performance by location, identify gaps, and prioritize store outreach.

Distribution Network Growth

Grow smarter, not just bigger.
Use CRSTA AI to pinpoint high-opportunity locations, activate store staff and reps with targeted content, and scale into new doors with confidence.
Expand where it counts—with data to back every move.

GETTING STARTED WITH CRSTA AIDX

Whether you’re a retailer looking to find more customers locally, or a brand looking to drive more business to your retail partners, start using AI to your benefit with CRSTA-AIDX.

We’re onboarding select stores and brands for early access. Shape how the next wave of shoppers finds you.

Claim or Build Your Registry – CRSTBL maps where your products are (and aren’t) so you can see your full retail footprint—direct and indirect.
Activate Your Network – Use video content, campaigns, or incentives to engage stores and reps through the CRSTBL platform.
Grow Smarter – Use predictive data from CRSTA AI to identify new opportunities and measure retail execution by location.

Create Your Profile – Register your store in the CRSTBL Retail Registry.
Upload Your Videos – Show off your products, services, hours, and personality—just using your phone.
Let us Handle the Rest – Use predictive data from CRSTA AI to identify new opportunities and measure retail execution by location.

OUR PERSPECTIVE

AI technologies are evolving rapidly, and will continue to do so for the next 10 years. Companies experience this evolution differently depending on industry and size. Having lived through a few “tech revolutions” over the past 30 years, our founding team takes an incremental approach to building practical “frontier” applications. As this AI tech wave washes over global commerce, we look for a common denominator disruptions–and opportunities–to offer high return solutions with low obsolecense risk. And, we design applictions that won’t require a business to revamp it’s tech stack or IT department.

AI Browsers Will Transform How We Shop and Interact with Brands

CRSTBL explores how the next generation of AI native browsers could reshape the internet experience. Instead of simply displaying information, these intelligent systems will understand intent, take action, and communicate directly with brand agents. The article examines how agent mediated interactions may redefine digital commerce by turning search, discovery, and transaction into one continuous conversation between people and technology.

Traditional SEO Tech Stack vs. AEO-DXE Stack

SEO stacks were built for people who click and browse. AEO and DXE stacks are built for AI agents that query, reason, and execute. This post outlines the CRSTBL Integration and MCP approach, structured data, answer packs, execution APIs, and agent metrics, plus a practical migration path to serve humans and agents together.

The CMO’s Guide to Answer Engine Optimization: Why Your Brand’s Future Depends on AEO + DXE

AI answer engines are replacing the “ten blue links.” This post shows CMOs how to shift from SEO to AEO and DXE: win placement in AI answers, enable execution, update attribution, and build the APIs and interfaces required. Start by moving 15–20% of spend and follow the 90-day plan. CRSTBL can help implement.