(crystal – ball)

AI Increases Brand Awareness and Store Traffic

Are you ready for the shift from SEO to Answer Engine Optimization (AEO)?

Meet CRSTBL

Built by the Team Behind a $200M Retail Distribution System

After building a $200M+ network that connected manufacturers, distributors, and stores, we kept seeing the same problem:
Products landing in the wrong places, with no visibility.

That’s why we built CRSTA AI.
Our platform combines predictive intelligence with store-level data to show:

From Confusion to Clarity

Misinformation leads to lost revenue
AI agents deliver inaccurate or incomplete answers
Consumers searching “near me” don’t see your business/product—or see outdated info
Your business gets buried in AI-powered search
Correcting errors consumes time and resources

CRSTA AI ensures store-accurate search results that convert
CRSTA AI feeds AI agents with real-time, verified video content
CRSTBL helps your store stand out in local AI results by uploading featured items and verified updates to your profile
Your business is represented clearly, accurately, and in full
CRSTBL updates every major AI platform at once with your latest info

Retail Search is Broken–We're Fixing it

How it Works

How CRSTBL Works

Whether you’re a store or a manufacturer, CRSTBL helps you show up in AI search, understand your retail presence, and grow it intelligently.

Claim or Build Your Registry – CRSTBL maps where your products are (and aren’t) so you can see your full retail footprint—direct and indirect.
Activate Your Network –
Use video content, campaigns, or incentives to engage stores and reps through the CRSTBL platform.
Grow Smarter –
Use predictive data from CRSTA AI to identify new opportunities and measure retail execution by location.

Create Your Profile –
Register your store in the CRSTBL Retail Registry.
Upload Your Videos –
Show off your products, services, hours, and personality—just using your phone.
Let us Handle the Rest –
Use predictive data from CRSTA AI to identify new opportunities and measure retail execution by location.

One Platform, Three Powers

Hyper-Local Discoverability

Help AI assistants find you—and describe you accurately.
CRSTBL turns your store videos and key business info into structured content that feeds platforms like ChatGPT, Gemini, and other AI-powered search tools.
Stay current, searchable, and seen by the right customers in your area.

The CRSTBL Retail Registry

See exactly where your products are—and where they’re missing.
Our Retail Registry gives brands a living map of their retail footprint, including both direct and indirect distribution.
Track performance by location, identify gaps, and prioritize store outreach.

Distribution Network Growth

Grow smarter, not just bigger.
Use CRSTA AI to pinpoint high-opportunity locations, activate store staff and reps with targeted content, and scale into new doors with confidence.
Expand where it counts—with data to back every move.

Getting Started with CRSTBL

Whether You're a Startup or an Enterprise Brand, CRSTBL Simplifies In-store Marketing.

We’re onboarding select stores and brands for early access. Help shape how the next generation of shoppers finds you.

Resources

The CMO’s Guide to Answer Engine Optimization: Why Your Brand’s Future Depends on AEO + DXE

AI answer engines are replacing the “ten blue links.” This post shows CMOs how to shift from SEO to AEO and DXE: win placement in AI answers, enable execution, update attribution, and build the APIs and interfaces required. Start by moving 15–20% of spend and follow the 90-day plan. CRSTBL can help implement.

AEO + DXE to Replace SEO: Watching the Inevitability of AI’s Disruption of Search

The web is shifting from SEO link lists to AI answers and actions. AEO delivers verified, contextual responses. CRSTBL’s Discovery Execution Engine (DXE) completes the follow-through: find products, compare options, purchase, schedule, and deliver in one flow. Together AEO and DXE align discovery with intent and execution, replacing multi-tab browsing with conversational outcomes.

CPG Marketing and Advertising Shifts from SEO and Traditional Media to AEO

CPG marketing is shifting from push to pull as budgets move from SEO and TV to AEO and AI answer engines. Instead of chasing clicks, brands fund verified, shoppable answers that match real intent. Expect near-term investment in answer packs, structured data, local inventory, and short video, with 10–20% budget reallocation by 2030.