ENTERPRISE AI AGENT.

A Dynamic platform for brands, distributors, & retailers.

CRSTA AI agent connects the dots between your products, your consumers, and the right retail shelves — so you can produce smarter, ship faster, and sell more. Zero in on high-performing partners, cut dead stock, and make every placement count.

AUTONOMOUS AI THAT WORKS LIKE YOU DO

Building on agentic AI, the CRSTA platform is designed to autonomously replicate human decision-making across sales, marketing, and operations.

By learning from your team’s strategies and actions, CRSTA’s AI agent identifies trends, predicts risks, and executes solutions without constant oversight. This empowers key decision makers to focus on strategic initiatives while CRSTA connects the dots between your products, your consumers, and your channels — so you can operate smarter, ship faster, and sell more. Zero in on high-impact partners, cut dead stock, and make every move count.

Constant Monitoring. Fewer Surprises. Smarter Decisions.

CRSTA AI tracks product sales, account performance, product margins, and staff commissions in real time to help you make smarter decisions. With constant monitoring, CRSTA ensures your sales strategy stays on track, optimizing revenue and minimizing surprises.

Pinpoint Sales Slumps

Stop guessing why sales dip—CRSTA uncovers the root cause fast.

Catch Costly Mistakes Early

CRSTA flags slowing products before they can drain your margins.

Unlock Hidden Revenue

Find cross-sell and upsell opportunities you never knew existed.

Automated Promotions. Pinpoint Retail Partners. Predict Sell Through.

CRSTA’s marketing-driven insights streamline your promotions, match them with the right retail partners, and forecast exactly what will sell. Say goodbye to guesswork and hello to smarter, more profitable campaigns.

Offer Smarter Incentives

Know exactly which promotions and discounts maximize ROI.

Build Retailer Database

Find the best retail locations with most potential for success for your products.

Maximize Profitability

Cut waste, optimize pricing, and reduce unnecessary returns.

BUILT FOR RISK REDUCTION.

CRSTA replaces guesswork with proven patterns, reducing costly missteps before they happen.
Products land where they’ll perform best, and each launch builds on proven success—delivering smarter, more confident execution.

Smarter Promotions for Faster Retail Velocity.

CRSTA AI aligns brands, distributors, and retailers—predicting demand and deploying smarter incentives that reduce dead stock and accelerate sell-through across the network.

Campaign Execution That Learns and Scales

CRSTA doesn’t just launch incentive campaigns—it learns from your responses to performance issues and starts handling them automatically. Over time, it becomes your execution engine, applying your strategy across hundreds or thousands of retail locations without manual oversight.

Real-Time Retail Partner Intelligence

CRSTA builds a centralized registry of all your retail partners—direct and through distributors—so you can track how each store responds to your campaigns. It monitors adoption rates, flags underperforming SKUs or locations, and helps you refine strategies at the local level.

Institutional Knowledge That Keeps Growing

Every campaign you run with CRSTA makes it smarter. It retains your strategic approach, continuously improving execution—even as your team evolves—so your marketing operations never lose momentum.

Fresh off the Stack

Building a Brand-to-Retailer Marketing Network with CRSTA AI (Without Disrupting Distribution) – Part 2

Retail marketing doesn’t have to be a guessing game. Over two years, thousands of stores became testbeds for grassroots strategies designed to get new products on shelves—without relying on restricted consumer advertising. From in-store ambassadors to pop-ups, trade shows, and direct mail, these experiments revealed what actually drives retail adoption. Learnings from these tests helped shape a more scalable, data-driven approach to breaking into retail.

Boost Sales, Not Just Awareness: The Real ROI of In-Store Events

Pop-ups still work—when they’re done right. They boost sales, build stronger retail relationships, and turn shoppers into loyal customers. This post breaks down the real value of in-store events and how CRSTA helps brands run them smarter, faster, and more profitably.

Building a Brand-to-Retailer Marketing Network with CRSTA AI (Without Disrupting Distribution) – Part 1

Marketing alternative CPG products is a minefield of restrictions, fragmented retail data, and limited budgets—making product launches a gamble. With millions in marketing dollars going unspent or wasted, how can brands break through? Let’s dive into the challenges and what’s holding the industry back.