CRSTA (“Christa”)Increase customer conversion
- Build your custom speaking agents using CRSTA.
- Deploy them on your website, kiosk or apps.
- Improve customer interactions and closing rates.
WebsiteKioskApp
CRSTBL: One system covers 2 conversations
Cumae helps businesses publish accurate information used in AEO. CRSTA applies that same knowledge for sales and customer support conversations with people on your website.
Publish a Cumae identity record free · Cumae records from $99/month · CRSTA Business $120/month. A 14-day trial period is included with CRSTA Business signup.
Businesses invest in SEO to attract website visitors. But most visitors leave without the business knowing what they wanted, what they found, or why they left. This has been the case since the first website was launched over 30 years ago.
AI is widening that gap. Customers increasingly rely on AI agents to find information and make recommendations—often without visiting the business’s website at all.
CRSTBL closes the discovery gap with two connected systems:
CRSTA guides the people who visit your website.
Cumae gives AI agents accurate, business-authorized information to discover and use.
Start to close the gap today.
Try CRSTA Business for 14 Days
$120/mo · 14-day trial included
The AEO Landscape
SEO → AEO Migration
We know SEO is migrating to AEO.
We don't know the speed or scale of migration.
This leaves businesses uncertain about which processes to change and which technology to invest in.
Intent Masking
We know users prompt LLMs with widely varying phrasing.
We don't know how well the LLM interprets user intent, or how many prompts it receives.
Businesses can't be sure they're delivering the information visitors actually need.
Source of Truth
We know LLMs gather information across the internet to formulate responses.
We don't know which sources they use or how much weight each receives.
This creates a source-of-truth problem that harms both the LLM's accuracy and the business's reputation.
AI Search Rankings
We know many companies are trying to figure out how to appear in AI search results.
We don't know what drives those rankings, or how often LLM algorithms change.
A ground-zero problem: we can observe the "what" but not yet the "why" or "how."
AI-Driven Decisions
We know AI will eventually dominate the search landscape.
We don't know how much consumers will delegate decision-making to AI.
Building a decision model that reliably connects AI agent recommendations to the right businesses is an open challenge.
Distributed Access
We know many businesses will run their own LLMs, and thousands of agents will query business partners and competitors.
We don't know what system will serve as the directory or permission layer for this traffic.
A blindspot: how to regulate inbound information requests while keeping legitimate access fast.
Source of Truth for AEO/GEO
Source of Truth for thousands of records
One CRSTBL agent scales with you — from 10 visitors an hour to 100,000.
Real video demos for your industry. See exactly how the AI works, then request a live walkthrough built around your business.
A website tells a person what a hotel looks like. A Cumae record tells an AI agent the identity, the inventory, the third-party accolades and the exact parameters it needs to request a booking — as structured, addressable blocks rather than pages to interpret.
Casa CoCoMo and Copperline Sandwich Co. are fictitious businesses created by CRSTBL to demonstrate the Cumae file structure. Addresses, phone numbers, prices, personnel and all third-party ratings shown are invented for illustration; no rating shown has been issued and no affiliation is implied. The structure and depth are real.
CRSTA and Cumae work independently.
Cumae publishes and governs the information used in AI discovery;
CRSTA applies that knowledge in conversations with your customers.
Bought separately. Stronger together.
One platform, three account tiers. You choose the tier that matches your organizations, locations, and channels, then add the agents you need — see full plans on the CRSTA pricing page.
Independent businesses and small operating groups. One organization, up to 5 locations, website agent.
Chains, franchises, and multi-entity operators. Up to 10 organizations and 50 locations, website and kiosk agents, CRSTBL dashboard.
Large, complex, or integrated organizations. Custom organization and location scope, custom app integration, dedicated support.
Cumae helps your business publish an authoritative record, monitor material AI representations against it, and control access for registered applications and approved business partners.
Your company name, canonical website, locations, offerings and a path to current authoritative information — then the deeper record behind it.
Test a defined library of material business questions across designated AI services and document material inaccuracies with evidence.
Give registered applications, individually approved partners and your own agents different levels of access to your information.
A menu tells a person what a sandwich costs. A Cumae record tells an AI agent what is in it, what it weighs, which allergens are present, which are absent — and which are absent but still at cross-contact risk. That third state is what a customer with a serious allergy is actually asking about.
“Each item is declared in one of three states — present, not present, or not present but at cross-contact risk from shared equipment. That third state is the one most menus omit.”Verbatim, from a live Cumae record
What “control” means here: you control the information your business publishes and the access policies you configure. CRSTBL does not control third-party AI platforms and cannot guarantee how any of them answer. Monitoring applies to defined questions and designated AI services.
Cumae — pronounced “Cue-Me” — helps you publish and govern the business information external AI systems use. It is priced separately from CRSTA and never blended with CRSTA conversation allowances. Publishing a public identity record is free. Paid records below are billed annually; month-to-month adds 20%.
One location record. Company attributes, generated and approved Q&A, the machine-readable agent surface, and conversation telemetry.
One record listing up to 10 addresses, for groups with the same hours, menu and policies at every location.
Each location individually addressable, with its own hours, Q&A and telemetry. Per-location rate falls as the count rises. Hotels and resorts priced per property.
Enterprise Impact Model · Distributor Sales Enablement
Safety Equipment & Cleanroom Supplies · North American Manufacturer · $50M+ Annual Revenue
One Platform, express your company’s institutional knowledge across conversations at any touch points.
Your business information becomes both the engine that answers customers today and the signal that keeps AI models current on your brand tomorrow — through a review-and-republish loop, not a black box.
Menus, products, services, hours, locations, and sales knowledge flow into CRSTBL — where they immediately power live AI conversations with visitors and customers.
CRSTBL transforms your business information into an LLM-digestible structure and publishes it to subscribed AI platforms through open AEO/GEO standards — so ChatGPT, Perplexity, and others can answer accurately about your business.
Live conversations surface where your Cumae profile has gaps — missing product details, new customer questions, outdated hours. You (or CRSTBL, on managed plans) review the flagged updates, and the refreshed AEO/GEO file republishes to subscribed LLMs on their next pull.
It’s a loop. Every conversation exposes another gap Cumae can close — then you approve the update, and your AI Discovery footprint gets stronger with each cycle.
Business accounts launch in a day using guided setup. Enterprise networks follow a structured 4–8 week rollout with a dedicated onboarding manager. Both paths skip the traditional software project.
| Step | Description | CRSTA Business | CRSTA Enterprise |
|---|---|---|---|
| 1 | Create Account | 1 Day | < 3 Days |
| 2 | Business Info Validation | 1 Day | < 5 Days |
| 3 | Data and Info | 1 Day | 1–2 Weeks |
| 4 | Conversation Context | 1 Day | 2–3 Weeks |
| 5 | Test Agent Conversations | 1 Day | 1 Week |
| 6 | Go-Live and Deploy to Website | 1 Day | Custom window |
Enterprise timelines are estimates for a typical multi-location rollout with a dedicated onboarding manager. Complex deployments (large catalogs, avatar builds, integrations) can extend the window; simpler deployments compress it.
Fast answers to the questions we hear most. Each links out to a deeper explainer in the Knowledge Center.
CRSTBL is pronounced “Crystal Ball.” The name reflects the platform’s goal — helping businesses see what customers actually want through conversation. Traditional analytics tells you what customers did; conversations reveal why. Full story: What is CRSTA?
CRSTA is the AI conversation agent behind every CRSTBL deployment. It reads customer questions in natural language, answers from your real business information, and labels every exchange as a stored context. Full explainer: What is CRSTA?
Cumae — pronounced “Cue-Me” — turns your business information into one authoritative profile that registered AI applications read directly. When a customer asks ChatGPT, Perplexity, Claude, or Gemini about your business, Cumae is the source those systems draw from, so they describe you the way you describe yourself. Full explainer: What is Cumae?
Cumae publishes and governs the authoritative business information used in AI discovery. CRSTA applies that knowledge in conversations with your customers. They serve different functions and can be used separately or together. Full explainers: What is Cumae? and What is CRSTA?
Helping customers find products, services, or answers through natural conversation instead of menus, search bars, or navigation trees — browsing replaced with dialogue. Full reference: What is Conversational Discovery?
General-purpose AI tools answer from what they were trained on. CRSTBL answers from your business information — the menu, catalog, or service descriptions you provide — and won’t invent things you didn’t give it. Full comparison: CRSTBL vs Traditional Chatbots.
Google Business Profile gets you into Google Maps and Search, but the AI ecosystem is much bigger than Google — and networks like Uber Eats, DoorDash, and Apple, along with independent LLMs, have little reason to use Google’s directory. Cumae is neutral, and it keeps one source current instead of updating Google, Yelp, Facebook, and every delivery app separately. It complements your GBP listing rather than replacing it. Full explainer: What is Cumae?
No. CRSTBL handles routine, repetitive, and discovery-style conversations so staff can focus on the ones that need judgment, negotiation, or relationship-building. The goal is reducing repetitive work and improving customer responsiveness.
Conversations reveal what customers actually want. Traditional analytics shows page views, clicks, and traffic sources; conversations show questions, objections, preferences, and buying intent. Full explainer: What is Customer Intent?
