We Build Predictive AI for Better and Faster Decisions Across Your Entire Organization

Time and capacity are the most limited resources for key decision-makers.

At CRSTBL, (pronounced ‘crystal ball’), we know firsthand that, as fewer people in the organization decide more critical decisions, the time required to respond goes up, the quality of decision-making goes down, or both. Our founding team brings over 100 years of combined experience across sales, finance, marketing, and operations—helping build and scale processes for companies ranging from startups to the Fortune 500. After building and implementing hundreds of processes, one truth stands out: even the most well-designed SOPs and information systems fail to scale without the judgment and problem-solving skills of key managers.
 
That’s why we build AI that can guide team members through critical decisions in situ.
 
In retail, that means knowing which stores matter, when to restock, and how to activate store associates at the point of influence. Our AI doesn’t just guide internal teams—it enhances field execution by connecting predictive insights with in-store actions.
 
CRSTBL’s enterprise AI models replicate how your best people think—capturing the nuanced judgment and expertise that drive a business forward. Our advanced AI goes beyond LLMs, using tailored neural network models that learn from historical actions and strategic intent—embedding decision-making intelligence directly into your core systems like BI, CRM, ERP, and more. These smart agents don’t just analyze—they act. They can manage quotes, discounts, allocations, purchase orders, returns, and more, all while staying aligned with leadership’s standards.
 
We are first applying our bespoke neural network models and agentic technology in the areas of sales, marketing and retail merchandise management to apply advanced predictive AI technology to merchandising and inventory management in various verticals in consumer packaged products. By advancing various techniques and functions of retail channel management, we aim to drastically reduce the  $50B problem of slow and “dead” inventory that plague the CPG industry every year.
 
Founded in 2024 and based in Los Angeles, CRSTBL builds AI that keeps businesses running as intended—so leaders can focus on what matters most, without being pulled into every decision.

Articles

The Future of AI in Supply Chain Management

Small retailers are losing money on dead stock while big brands use AI to stay ahead. CRSTBL’s AI-driven approach gives smaller businesses the same power—without the massive IT budget. See how AI can transform inventory management.

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News

Rapid Merchandise Holdings Launches Nic BonBon with CRSTBL Collaborative Marketing

Rapid Merchandise Holdings (RMH) announced the launch of Nic BonBon, a groundbreaking line of six flavored nicotine lozenges, through a strategic partnership with CRSTBL’s innovative retail marketing platform. By utilizing CRSTBL’s rebate incentive program, RMH plans to expand the product’s reach, targeting 1,500 new retail locations to stock Nic BonBon, a smokeless, tobacco-free alternative.

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