Smarter AI, Better Decisions—So Leaders Can Lead, Not Micromanage
Time is the most limited resource for any leader or key decision-maker.
At CRSTBL (pronounced ‘crystal ball’), we know this firsthand. Our founders bring over a century of combined experience across SMEs and Fortune 500 companies—spanning sales, marketing, finance, operations, and the C-suite. After building and implementing hundreds of processes, one truth stands out: even the most well-designed systems fail to scale without the judgment and problem-solving skills of key managers.
That’s where we come in. CRSTBL leverages advanced AI to replicate human decision-making, capturing the nuanced judgment and expertise that drive a business forward. Our AI is tailored to each company, learning how owners and managers think, then embedding that intelligence directly into workflows and datasets (BI, CRM, ERP, and more).
The result? Smart AI agents that oversee critical decisions—quotes, discounts, allocations, purchase orders, returns, and refunds—ensuring every move aligns with leadership’s expectations.
Founded in 2024 and based in Los Angeles, CRSTBL builds AI that keeps businesses running as intended—so leaders can focus on what matters most, without being pulled into every decision.
Small retailers are losing money on dead stock while big brands use AI to stay ahead. CRSTBL’s AI-driven approach gives smaller businesses the same power—without the massive IT budget. See how AI can transform inventory management.
Most AI automates tasks—CRSTBL builds AI that makes decisions. Instead of simple workflow bots, our AI agent, CRSTA, thinks like an experienced operator—adapting to context, weighing tradeoffs, and making judgment calls that drive real business outcomes.
At CRSTBL, we don’t sell—we explain. Businesses share common challenges, and solving them starts with capturing institutional knowledge in software. With expertise in AI, system integration, and large-scale operations, our team built CRSTBL to make management smarter and less stressful.
Nimbus, a leading wholesale vape distributor, is transforming its inventory management through CRSTBL’s cutting-edge AI analysis platform. This strategic partnership equips Nimbus’s purchasing team with predictive insights to optimize stock levels and execute precision-driven buying decisions.
Rapid Merchandise Holdings (RMH) announced the launch of Nic BonBon, a groundbreaking line of six flavored nicotine lozenges, through a strategic partnership with CRSTBL’s innovative retail marketing platform. By utilizing CRSTBL’s rebate incentive program, RMH plans to expand the product’s reach, targeting 1,500 new retail locations to stock Nic BonBon, a smokeless, tobacco-free alternative.
