At CRSTBL, we understand our customers’ challenges because we’ve been in their shoes. Every member of our team has firsthand experience in the industries we serve. We don’t just sell CRSTBL—we explain it. Once potential customers understand the “why” and “how” behind CRSTBL, and see how it simplifies daily management, they immediately grasp its value.
The Common Challenges Businesses Face
Business owners and managers worldwide encounter similar obstacles, even if their workflows, processes, and variables differ. The fundamental issue is ensuring best practices are consistently applied across all functions to avoid:
- Costly mistakes like misquoting or over-ordering inventory
- Miscommunication of goals leading to incorrect instructions
- Missed deadlines due to poor or unrealistic planning
- Miscalculations or overlooked hidden costs that impact profitability
Capturing Institutional Knowledge in Software
We believe that the first step toward achieving artificial general intelligence (AGI) for business is codifying institutional knowledge (IK) into software. Until recently, this wasn’t feasible. But with advancements in AI, capturing and operationalizing IK is now possible—though still a complex technical and operational challenge.
Doing this successfully requires expertise in:
- Decision and planning hierarchy – Understanding organizational structures, workflows, and functional roles across businesses of all sizes.
- Data and system integration – Knowing how different departments’ software works and the business logic behind each system.
- Technical execution – Building a platform that integrates data and logic, leveraging data science, machine learning, neural networks, algorithms, and inference testing.
A Team Purpose-Built for This Mission
CRSTBL’s leadership team was assembled specifically to tackle these challenges:
- John, CEO – A growth strategist with a background in semiconductor manufacturing and enterprise software implementation. His expertise spans demand planning, strategic partnerships, and ERP/CRM integrations.
- James, CTO – A neural networks and algorithms expert with nearly two decades of experience. He cuts through the AI hype and focuses on real, effective solutions.
- MJ, COO – A demand forecasting and operations specialist with deep ERP experience. He has moved billions of dollars in goods and is a driving force behind codifying institutional knowledge.
- Larry, VP of Engineering – A veteran in building data-intensive systems, passionate about creating tools that enhance operational efficiency across departments.
- Jack, Advisory Board Member – Formerly responsible for managing workforce logistics for Foxconn’s Apple product production. He understands the massive impact of seemingly small supply chain decisions.
- Vaughn, VP of Sales & Marketing (Retail Relocations) – With 40+ years in retail planning for companies like Kohl’s and CarMax, he has seen firsthand how data-driven inventory decisions can be optimized—and believes CRSTBL will revolutionize this process.
A Diverse and Global Team
CRSTBL is committed to building a team that reflects the global nature of our customer base. Our members come from California, Texas, Tennessee, Canada, Mexico, the Philippines, and beyond.
John puts it best:
“We have MAGA working alongside Berkeley liberals—peacefully, I might add; the greatest generation vetting ideas with millennials. We only care about meeting the challenges of our mission, and everyone on the team is crystal clear on our goals, regardless of their background or experience.”
Join Us
If you’re looking for a workplace that values your contributions, fosters professional growth, and brings together diverse perspectives, we’d love to hear from you. Reach out to us and be part of our journey.
