by Brooke Fuller | Feb 24, 2026 | Blog
Why the Rules of Digital Visibility Just Changed—and What to Do About It For two decades, digital marketing operated on a simple premise: visibility was for sale. You identified where your customers were looking, and you paid to appear there. Search engines auctioned...
by Brooke Fuller | Feb 13, 2026 | Blog
For the past two decades, digital marketing has operated on a simple principle: interrupt the user journey with something relevant enough to redirect attention. Banner ads, sponsored search results, retargeting pixels—all designed to insert your brand into someone’s...
by Brooke Fuller | Feb 2, 2026 | Blog
If you’d rather hit play than scroll, the video version is HERE. The rules of local discovery have fundamentally changed. Your customers aren’t typing “pizza near me” into a search bar anymore. They’re asking ChatGPT, “What’s the best place for a quick family dinner...
by Brooke Fuller | Jan 20, 2026 | Blog
If you’d rather hit play than scroll, the video version is HERE. A customer walks into a convenience store at 7:18 a.m. They grab a cold brew, scan the breakfast case, hesitate, then leave with only the coffee. Later that day, they search “high protein breakfast near...
by Brooke Fuller | Jan 8, 2026 | Blog
If you’d rather hit play than scroll, the video version is HERE. Brand teams spend months polishing positioning. “Premium.” “Crafted.” “Fresh.” “Better for you.” It looks great on a slide and reads well on a homepage hero. Then a real shopper shows up with a very...
by Brooke Fuller | Dec 30, 2025 | Blog
The Intent Signals Hiding in Plain Sight and Why They Outperform Awareness At 9:47 p.m., nobody is in “brand discovery mode.” They’re hungry, tired, and staring at a phone that’s already decided the next move. The query is short, impatient, and specific: “tacos near...
