by Irene Diffey | Apr 9, 2025 | Blog
Part 2: Testing Methodologies Before founding CRSTBL, we spent two years and $1.5M testing grassroots (BOG) and retail-driven marketing tactics across thousands of stores. The objective was to find repeatable, scalable methods for brands to break into retail, without...
by Brooke Fuller | Apr 4, 2025 | Blog
The Challenge of Marketing in the $50B+ Alternative CPG Market The alternative consumer packaged goods (CPG) market is worth over $50 billion, yet marketing and advertising strategies for retail channels face major hurdles. Manufacturers, brand owners, and...
by Brooke Fuller | Mar 31, 2025 | Blog
The Challenge of Marketing in the $50B+ Alternative CPG Market The alternative consumer packaged goods (CPG) market is worth over $50 billion, yet marketing and advertising strategies for retail channels face major hurdles. Manufacturers, brand owners, and...
by Brooke Fuller | Mar 26, 2025 | About, Blog
The Supply Chain Challenge in CPG For years, supply chain experts have pursued the dream of seamless, end-to-end information flow—from the consumer to the manufacturer. The goal? Ensuring products don’t sit on shelves too long or, worse, become dead stock. This is...
by Brooke Fuller | Mar 25, 2025 | About, Blog
AI Today: Fast, but Not Smart Most enterprise AI efforts today focus on task automation—what we call workflow bots. They offer speed, but not judgment. In contrast, CRSTBL is building decision-grade AI agents designed to emulate how experienced operators think, weigh...
by Irene Diffey | Mar 12, 2025 | Blog
CRSTBL Inc. Launches Risk-Free AI Pilot to Help Companies Uncover $500K CRSTBL Inc. is rolling out a four-week, risk-free pilot program to help 40 companies in the alternative products market uncover $500,000 in potential revenue or cost savings. This initiative...
