by Brooke Fuller | Feb 2, 2026 | Blog
If you’d rather hit play than scroll, the video version is HERE. The rules of local discovery have fundamentally changed. Your customers aren’t typing “pizza near me” into a search bar anymore. They’re asking ChatGPT, “What’s the best place for a quick family dinner...
by Brooke Fuller | Jan 20, 2026 | Blog
If you’d rather hit play than scroll, the video version is HERE. A customer walks into a convenience store at 7:18 a.m. They grab a cold brew, scan the breakfast case, hesitate, then leave with only the coffee. Later that day, they search “high protein breakfast near...
by Brooke Fuller | Jan 8, 2026 | Blog
If you’d rather hit play than scroll, the video version is HERE. Brand teams spend months polishing positioning. “Premium.” “Crafted.” “Fresh.” “Better for you.” It looks great on a slide and reads well on a homepage hero. Then a real shopper shows up with a very...
by Brooke Fuller | Dec 30, 2025 | Blog
The Intent Signals Hiding in Plain Sight and Why They Outperform Awareness At 9:47 p.m., nobody is in “brand discovery mode.” They’re hungry, tired, and staring at a phone that’s already decided the next move. The query is short, impatient, and specific: “tacos near...
by Brooke Fuller | Dec 23, 2025 | Blog
It starts innocently. You open your favorite AI assistant and type: “Gift for my dad who likes grilling.” You are expecting a clean list. Maybe a nice set of tongs, a meat thermometer, some cedar planks for salmon. You are ready to win Christmas. Instead, your...
by Brooke Fuller | Dec 16, 2025 | Blog
When AI shopping agents decide what makes the cart, private label has a built-in edge. Here’s how brands stay in the consideration set. A growing share of “shopping” is no longer a shopper strolling a shelf. It is a shopper asking an assistant or a retailer app...
