by John Chang | Oct 9, 2025 | Blog
The conversation around advertising in generative AI is no longer hypothetical—it’s becoming a business imperative. As AI companies face mounting infrastructure costs and pressure to demonstrate sustainable revenue models, the question isn’t whether...
by John Chang | Oct 8, 2025 | Blog
What’s At Stake Google is running a hybrid generative + traditional search model (AI Overviews/AI Mode) while ChatGPT, Grok, and similar agents run conversational answer engines that sometimes add links. For marketers, these models create different paths to demand,...
by John Chang | Oct 7, 2025 | Blog
Small businesses are the heart of our communities, bringing unique character, personalized service, and local flavor to our neighborhoods. Yet, behind every charming storefront and friendly face often lies a fierce battle against a unique set of challenges. From...
by John Chang | Oct 6, 2025 | Blog
The funnel isn’t dead. It’s just learned to be everywhere at once The marketing playbook we’ve relied on for the past decade is being rewritten in real-time. As CMOs, we’re facing a fundamental shift in how consumers discover, evaluate, and...
by John Chang | Oct 3, 2025 | Blog
Convenience stores (C-stores) are rapidly evolving from fuel-and-snack stops into foodservice competitors. With rising consumer demand for ready-to-eat (RTE) meals and snacks, leading chains are expanding menus, upgrading kitchens, and positioning themselves directly...
