Rapid Merchandise Holdings Launches Nic BonBon with CRSTBL Collaborative Marketing

January 15, 2025

Rapid Merchandise Holdings (RMH) has announced the launch of Nic BonBon, a new line of six flavored nicotine lozenges, through a strategic partnership with CRSTBL’s retail marketing platform. By leveraging CRSTBL’s rebate incentive program, RMH aims to expand Nic BonBon’s retail presence to 1,500 new locations, offering consumers a smokeless, tobacco-free alternative.

A New Chapter for RMH

Originally a distributor of retail display shelving in 2016, RMH has grown into a major player in merchandising goods for convenience and retail locations, with a focus on alternative products. Nic BonBon represents its latest innovation, catering to the rising demand for safer, more convenient tobacco alternatives.

CRSTBL’s Role in Accelerating Retail Expansion

To ensure a fast and effective rollout, RMH is utilizing CRSTBL’s AI-driven marketing platform to connect directly with retailers. Through tailored rebate offers and incentives, CRSTBL makes it easier for stores to stock and promote Nic BonBon, transforming how alternative products reach consumers.

The campaign’s scale requires CRSTBL to manage:

Real-time rebate payments across thousands of locations
Retailer communication and engagement
Participation tracking and validation
Eligibility verification for rebate programs

“We believe CRSTBL’s innovative launch capabilities will be the key to getting our products to new retailers and distributors that have not previously carried our products, in a timeline that we would not be able to achieve on our own, and at a very low acquisition cost per location.”
Julian San Juan, VP of Sales

Real-Time Market Insights & Scalable Campaigns

CRSTBL’s platform provides real-time market insights, allowing RMH to adjust marketing and distribution strategies dynamically. Retailers participating in the campaign can benefit from rebates and pass savings on to consumers, increasing store participation and customer engagement.

Additionally, CRSTBL’s scalable approach enables RMH to run multiple campaigns for various brands simultaneously, giving retailers more flexibility and choice in stocking alternative products.

A Partnership Driving Innovation

The RMH-CRSTBL collaboration underscores RMH’s commitment to innovation and CRSTBL’s ability to power large-scale product launches. By combining CRSTBL’s targeted campaign strategies with RMH’s expertise in high-quality alternative products, Nic BonBon is well-positioned to become a top choice for retailers and consumers nationwide.
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About Rapid Merchandise Holdings

RMH is a leading provider of premium nicotine products, dedicated to quality, innovation, and customer satisfaction. Offering a carefully curated selection from trusted manufacturers, RMH ensures that every product meets rigorous industry standards. With a focus on sustainability and customer-first service, RMH continues to set the benchmark for reliable, high-quality nicotine products.

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