by John Chang | Oct 13, 2025 | Blog
The advertising world has reached a critical turning point. With media fragmentation cited as the top challenge by advertisers, local businesses face a particularly daunting environment. When you’re working with limited budgets and regional focus, navigating...
by John Chang | Oct 10, 2025 | Blog
The digital publishing world is facing a familiar challenge: just as we’ve mastered one optimization framework, the goalposts are moving again. Generative Engine Optimization, or GEO, has emerged as the supposed successor to traditional SEO in an AI-driven...
by John Chang | Oct 10, 2025 | Blog
Over the past century, countless technological innovations have transformed how businesses operate. Here are some of the most impactful technologies (and associated companies), grouped by time period. Below that, a ranking on overall impact by technology. AI tools,...
by John Chang | Oct 9, 2025 | Blog
The conversation around advertising in generative AI is no longer hypothetical—it’s becoming a business imperative. As AI companies face mounting infrastructure costs and pressure to demonstrate sustainable revenue models, the question isn’t whether...
by John Chang | Oct 8, 2025 | Blog
What’s At Stake Google is running a hybrid generative + traditional search model (AI Overviews/AI Mode) while ChatGPT, Grok, and similar agents run conversational answer engines that sometimes add links. For marketers, these models create different paths to demand,...
