by John Chang | Oct 29, 2025 | News
October 28, 2025 CRSTBL Inc. has engaged Gartner, the world’s leading research and advisory firm, to support the company’s go-to-market strategy for its AI powered Discovery and Execution Engine. Through this engagement, CRSTBL will gain access to Gartner’s data...
by John Chang | Oct 24, 2025 | Blog
There is an old adage in advertising: when you want to sell a product, convince the buyer that said product will make them (a) “smarter”, (b) “healthier”, (c) “sexier”/more attractive or a combination of those. (Yes, sometimes there is a 4th motivation—”richer”—but in...
by John Chang | Oct 22, 2025 | Blog
Introduction As generative AI becomes a default interface for consumers, the accuracy and trustworthiness of product information depend on who controls the “source of truth.” When users query AI chatbots about nutritional facts, dosages, or skincare ingredients, large...
by John Chang | Oct 21, 2025 | Blog
The convenience store industry is in the midst of a dramatic transformation. At NACS 2025 in Chicago this October, one thing became crystal clear: c-stores are evolving from gas stations with snacks into legitimate food destinations. But as we walked the show floor...
by John Chang | Oct 16, 2025 | Blog
The search landscape is undergoing a seismic shift. As AI agents increasingly mediate the shopping journey, the traditional Google playbook—bidding on keywords to place ads alongside blue links—is becoming obsolete. For retailers and brands, this presents both a...
