by John Chang | Oct 2, 2025 | Blog
A “killer app” is a software application so useful and groundbreaking that it drives widespread adoption of the platform it runs on. Lotus 1-2-3 made the IBM PC a must-have for businesses. Email transformed the internet from an academic curiosity into a...
by John Chang | Oct 1, 2025 | Blog
The rise of generative artificial intelligence has transformed how consumers approach product research and decision-making. With the ability to process vast amounts of information and synthesize complex comparisons in seconds, AI tools have become increasingly popular...
by John Chang | Sep 30, 2025 | Blog
The era of linear, predictable customer journeys is ending. Generative AI-driven search and recommendation engines are rapidly disrupting how prospects discover, evaluate, and buy software—leaving legacy marketing funnels on shaky ground. For AI SaaS companies,...
by John Chang | Sep 29, 2025 | Blog
Enterprises have long treated the marketing technology stack as a collection of tools to manage campaigns, content, and analytics. That view is changing rapidly. The rise of AI discovery—where customers find answers through generative AI systems instead of traditional...
by John Chang | Sep 26, 2025 | Blog
The artificial intelligence revolution is here, but there’s a massive problem hiding beneath the surface: the economics don’t add up. While billions of people benefit from AI tools daily, the vast majority aren’t paying nearly enough to sustain the...
