by Brooke Fuller | Nov 14, 2025 | Blog
Walk into most convenience stores today and the loyalty experience feels familiar. Download an app, earn points on fuel and coffee, clip a few digital coupons, get a birthday reward. It works, but only up to a point. Meanwhile, your customers are getting highly...
by John Chang | Nov 10, 2025 | Blog
The $17 billion affiliate marketing industry is facing a foundational challenge as generative artificial intelligence (AI) increasingly mediates consumer discovery. The traditional system—built upon the click and the browser cookie—is proving inadequate in an era...
by Brooke Fuller | Nov 7, 2025 | Blog
We asked four AIs to plan romance at pump price. It got weird, then useful. The Setup We gave four well-known models a simple challenge: plan a 90-minute date night that starts and ends at the same gas station. Budget, forty dollars, tax included. Window, seven to...
by Brooke Fuller | Nov 6, 2025 | Blog
New KPIs for Answer Engine Optimization: answer share, agent CTR, execution completion rate The dashboard says you are winning. Organic traffic is up. Page views look healthy. Everyone feels confident. Meanwhile, buyers are asking ChatGPT, Claude, and Perplexity what...
by John Chang | Nov 5, 2025 | Blog
The Debate Over Who Owns the Digital Storefront When Amazon sent a cease-and-desist letter to Perplexity AI in early November 2025, demanding the startup stop allowing its AI browser agent, Comet, to make purchases on behalf of users, it ignited a debate that will...
