by John Chang | Dec 1, 2025 | Blog
The Consumer Packaged Goods (CPG) industry was once defined by stability and predictable cycles. Today, it is defined by permanent volatility. Between pandemic-era bullwhip effects, inflationary pressure on raw materials, and an increasingly fickle consumer base...
by Brooke Fuller | Nov 27, 2025 | Blog
At some point this season you will walk into a living room that feels more volatile than any quarterly board meeting. Your in-laws are gathered. Someone has already opened a second bottle of wine. You silently pray: “Please do not let Uncle Mark bring up...
by John Chang | Nov 26, 2025 | Blog
Search is undergoing the most fundamental shift since the launch of Google. Instead of browsing through ranked pages, consumers are increasingly getting direct answers from AI systems like ChatGPT, Gemini, Claude, Perplexity, and Google’s AI Overviews. These systems...
by Brooke Fuller | Nov 18, 2025 | Blog
Walk into almost any marketing meeting and you will still see reports built around website sessions, impressions, and campaign ROAS. Meanwhile, your customers are in their cars asking their phones for “gas near me with clean bathrooms” or “24-hour convenience store...
by Brooke Fuller | Nov 14, 2025 | Blog
Walk into most convenience stores today and the loyalty experience feels familiar. Download an app, earn points on fuel and coffee, clip a few digital coupons, get a birthday reward. It works, but only up to a point. Meanwhile, your customers are getting highly...
