by Brooke Fuller | Nov 6, 2025 | Blog
New KPIs for Answer Engine Optimization: answer share, agent CTR, execution completion rate The dashboard says you are winning. Organic traffic is up. Page views look healthy. Everyone feels confident. Meanwhile, buyers are asking ChatGPT, Claude, and Perplexity what...
by John Chang | Nov 5, 2025 | Blog
The Debate Over Who Owns the Digital Storefront When Amazon sent a cease-and-desist letter to Perplexity AI in early November 2025, demanding the startup stop allowing its AI browser agent, Comet, to make purchases on behalf of users, it ignited a debate that will...
by John Chang | Oct 29, 2025 | Blog
Marketing attribution has always been challenging. But as artificial intelligence reshapes how customers discover and evaluate products, we’re entering uncharted territory. When potential buyers ask ChatGPT, Claude, or Perplexity for recommendations instead of...
by John Chang | Oct 29, 2025 | News
October 28, 2025 CRSTBL Inc. has engaged Gartner, the world’s leading research and advisory firm, to support the company’s go-to-market strategy for its AI powered Discovery and Execution Engine. Through this engagement, CRSTBL will gain access to Gartner’s data...
by Brooke Fuller | Oct 28, 2025 | Blog
The New Reality We’ve spent years training customer service agents to be polite, responsive, and brand-aligned. Now we’re doing it again—except this time, the agents are code. The shift is already underway. Major retailers are deploying autonomous agents...
