by John Chang | Dec 1, 2025 | Blog
The Consumer Packaged Goods (CPG) industry was once defined by stability and predictable cycles. Today, it is defined by permanent volatility. Between pandemic-era bullwhip effects, inflationary pressure on raw materials, and an increasingly fickle consumer base...
by John Chang | Nov 26, 2025 | Blog
Search is undergoing the most fundamental shift since the launch of Google. Instead of browsing through ranked pages, consumers are increasingly getting direct answers from AI systems like ChatGPT, Gemini, Claude, Perplexity, and Google’s AI Overviews. These systems...
by John Chang | Nov 10, 2025 | Blog
The $17 billion affiliate marketing industry is facing a foundational challenge as generative artificial intelligence (AI) increasingly mediates consumer discovery. The traditional system—built upon the click and the browser cookie—is proving inadequate in an era...
by John Chang | Nov 5, 2025 | Blog
The Debate Over Who Owns the Digital Storefront When Amazon sent a cease-and-desist letter to Perplexity AI in early November 2025, demanding the startup stop allowing its AI browser agent, Comet, to make purchases on behalf of users, it ignited a debate that will...
by John Chang | Oct 29, 2025 | Blog
Marketing attribution has always been challenging. But as artificial intelligence reshapes how customers discover and evaluate products, we’re entering uncharted territory. When potential buyers ask ChatGPT, Claude, or Perplexity for recommendations instead of...
