by Brooke Fuller | Dec 23, 2025 | Blog
It starts innocently. You open your favorite AI assistant and type: “Gift for my dad who likes grilling.” You are expecting a clean list. Maybe a nice set of tongs, a meat thermometer, some cedar planks for salmon. You are ready to win Christmas. Instead, your...
by Brooke Fuller | Dec 16, 2025 | Blog
When AI shopping agents decide what makes the cart, private label has a built-in edge. Here’s how brands stay in the consideration set. A growing share of “shopping” is no longer a shopper strolling a shelf. It is a shopper asking an assistant or a retailer app...
by Brooke Fuller | Dec 11, 2025 | Blog
Walk into most brand review meetings and the story still starts with syndicated reports and last quarter’s shipments. Meanwhile, your shoppers are asking AI assistants for “low-sugar energy drinks that actually taste good” or “grab-and-go breakfast that will not spill...
by Brooke Fuller | Dec 3, 2025 | Blog
AI is about to sit between your products and almost every shopper, retailer, and distributor you work with.That is the good news. The bad news. AI is only as reliable as the product data it ingests. If your catalog is full of mismatched pack sizes, outdated claims,...
by John Chang | Dec 1, 2025 | Blog
The Consumer Packaged Goods (CPG) industry was once defined by stability and predictable cycles. Today, it is defined by permanent volatility. Between pandemic-era bullwhip effects, inflationary pressure on raw materials, and an increasingly fickle consumer base...
by Brooke Fuller | Nov 27, 2025 | Blog
At some point this season you will walk into a living room that feels more volatile than any quarterly board meeting. Your in-laws are gathered. Someone has already opened a second bottle of wine. You silently pray: “Please do not let Uncle Mark bring up...
