by John Chang | Nov 5, 2025 | Blog
The Debate Over Who Owns the Digital Storefront When Amazon sent a cease-and-desist letter to Perplexity AI in early November 2025, demanding the startup stop allowing its AI browser agent, Comet, to make purchases on behalf of users, it ignited a debate that will...
by John Chang | Oct 29, 2025 | Blog
Marketing attribution has always been challenging. But as artificial intelligence reshapes how customers discover and evaluate products, we’re entering uncharted territory. When potential buyers ask ChatGPT, Claude, or Perplexity for recommendations instead of...
by Brooke Fuller | Oct 28, 2025 | Blog
The New Reality We’ve spent years training customer service agents to be polite, responsive, and brand-aligned. Now we’re doing it again—except this time, the agents are code. The shift is already underway. Major retailers are deploying autonomous agents...
by John Chang | Oct 24, 2025 | Blog
There is an old adage in advertising: when you want to sell a product, convince the buyer that said product will make them (a) “smarter”, (b) “healthier”, (c) “sexier”/more attractive or a combination of those. (Yes, sometimes there is a 4th motivation—”richer”—but in...
by John Chang | Oct 22, 2025 | Blog
Introduction As generative AI becomes a default interface for consumers, the accuracy and trustworthiness of product information depend on who controls the “source of truth.” When users query AI chatbots about nutritional facts, dosages, or skincare ingredients, large...
by John Chang | Oct 21, 2025 | Blog
The convenience store industry is in the midst of a dramatic transformation. At NACS 2025 in Chicago this October, one thing became crystal clear: c-stores are evolving from gas stations with snacks into legitimate food destinations. But as we walked the show floor...
