Frequently Asked Questions

What is CRSTA?

CRSTA is your AI growth partner. It maps your retail network, learns what works at each location, and delivers data-backed recommendations to cut waste, increase shelf turnover, and drive smarter campaigns.

How does CRSTA work?

CRSTA pulls in historical sales data to spot trends across SKUs, accounts, and incentives. It learns what performs best and guides you to launch in the right places—maximizing the impact of every product and campaign.

How to we integrate our data with CRSTA?

Just upload your data via CSV—we handle the rest. For retail partner data, CRSTA helps you collect it over time through your store and distributor network, training your AI system as it grows.

How quickly can we get results?

Within 30 days, you’ll get a Health Check showing key trends and performance gaps. By month two, CRSTA starts delivering trained recommendations to drive smarter decisions.

What kind of data should we send?

At a minimum, we’ll need your order history by account and SKU. The more detail you include—like promo spend or outlet type—the sharper the insights CRSTA can deliver.

What kind of decisions does CRSTA support?

CRSTA helps you pick the right stores, push the right SKUs, and avoid low-yield placements. It times sales pushes and spots accounts with hidden upside—so you always lead with data.

What sets CRSTA apart from typical BI tools?

Most tools just show you what happened. CRSTA tells you what to do next—like a trained teammate who knows your network inside and out. It doesn’t just present data, it helps you act on it.

Will my data be safe?

Yes, the safety of your data is our top priority. All data is encrypted and stored securely in compliance with industry standards. We never sell or share your data, and NDAs are standard in every engagement to ensure full confidentiality and trust.

Do we need a technical team to use CRSTA?

Not at all. CRSTA is built for commercial teams—sales, marketing, ops. You’ll get clear takeaways, not raw charts, and our team does the heavy lifting on setup and training.

What is included in the Health Check?

The Health Check is a 30-day diagnostic that shows how CRSTA sees your business. It includes SKU and account-level snapshots, order trends, and retail opportunity analysis—delivered as clear, actionable insights tailored to your team. It’s the fastest way to uncover hidden potential in your network.

Why use CRSTA?

Most brands plan launches and incentives using gut feel or scattered reports. CRSTA replaces that guesswork with pattern recognition—using your sales data to show what works best by store, SKU, and condition. The result: smarter launches, higher velocity, less waste, and stronger retail partnerships that fuel growth.

How do I get started with CRSTA?

Getting started is easy. Registration takes just minutes and requires basic info like contact details and a business license. From there, a short onboarding survey captures your systems, challenges, and goals. Once verified, you’ll get full access to the CRSTBL platform—no heavy lift required.