AI conversation agents for one location or a whole network.
CRSTA turns your menus, catalogs, services, and policies into an agent your customers can talk to — on your website, at a kiosk, or inside your own application. One platform, three account tiers, scaled to the organizations and locations you actually run.
One conversation layer, whatever your scope.
CRSTA answers customer questions using your own business information. Upload your menu, product list, services, FAQs, hours, location details, or website content, and your agent helps visitors find what they need without making them search through static pages.
An independent business typically runs one agent in one role — a website concierge that handles menu, hours, and service questions. A chain or franchise runs many agents across locations, kiosks, and brands, with the CRSTBL Intelligence Layer connecting what those conversations reveal. The underlying platform is the same; what changes is how much organization, location, and channel scope your account covers.
Help Visitors Find Answers Before They Leave.
Answer Common Questions
Let visitors ask about menus, products, services, hours, locations, policies, availability, and next steps.
Guide Customer Discovery
Help customers find the right dish, product, service, location, or information faster than browsing static pages.
Capture Visitor Intent
Understand what visitors are looking for and collect useful inquiry details when they choose to share them.
Use Simple Reports
See predetermined reports that show common questions, visitor interests, and practical conversion signals.
Three tiers, matched to operating scope.
You choose the account tier that matches your organizations, locations, and channels, then add the voice or avatar agents you need. Voice and avatar are configurations of an agent, not separate plans — either runs on any tier.
| Tier | Built for | Scope it covers |
|---|---|---|
| CRSTA Business | Independent businesses and small operating groups running one brand from a handful of locations. | One organization, a small number of locations, one primary website, website agents. |
| CRSTA Network | Chains, franchises, and multi-entity operators coordinating many locations under one account. | Multiple organizations, a larger aggregate location allowance, subdomains, website and kiosk agents, CRSTBL dashboard. |
| CRSTA Enterprise | Large, complex, or integrated organizations with custom systems, scope, and scale. | Custom organization and location scope, custom website and subdomain scope, website, kiosk, and custom app integration. |
Exact allowances, platform fees, agent fees, and included usage are published on the CRSTA pricing page.
What independent businesses tell us first.
| Customer Concern | How CRSTA answers it |
|---|---|
| I do not have time to manage AI. | CRSTA Business is designed for simple setup and low ongoing management. |
| My website does not convert enough visitors. | Your Conversation Agent helps visitors ask questions, find answers, and take action faster. |
| Customers keep asking the same questions. | Your agent can answer common questions about products, menus, services, hours, policies, and availability. |
| I need something affordable. | Start on CRSTA Business with a 14-day trial period. Add agents and locations only as you need them. |
| I do not need complex analytics. | CRSTA Business includes predetermined reports focused on practical business insights. |
| I want my business found by AI search. | Every CRSTBL account includes a free AI Discovery listing — your business becomes visible to AI chatbots and LLM search worldwide. |
Where customers need faster answers.
| Business Type | Example Customer Questions |
|---|---|
| Restaurant | Do you have vegetarian pad thai? Are you open now? Can I make a reservation? Do you deliver? |
| Local retailer | Do you carry this product? What brands do you have? Where is the store located? What are your hours? |
| Service business | What services do you offer? How do I get a quote? Do you serve my area? How do I book? |
| Professional service provider | Can you help with this type of issue? What should I prepare before contacting you? What is the next step? |
| Small multi-location business | Which location has what I need? Which location is closest? Are services different by location? |
More Than a Chatbot.
Branded Avatar Agents
Deploy AI avatars that visually represent your brand. Create a Character Identity — your company mascot, spokesperson, or branded persona — and reuse it across multiple Conversation Agents with different roles and locations.
Per-Location Conversation Capability
Each enterprise location receives its own Conversation Agent with location-specific inventory, menu, specials, and context, while enterprise teams manage visibility and intelligence across the broader network.
CRSTBL Intelligence Layer
Semantic and context mapping analyzes intent across locations, regions, business units, product lines, and partner networks — turning conversations into cross-network business intelligence.
API Access and Integration
Connect CRSTBL conversation data and discovery intelligence to enterprise workflows, dashboards, partner systems, CRM, and business intelligence tools.
One Brand Identity. Many Roles. Every Location.
Enterprise customers often need the same branded persona to appear across different roles and locations. CRSTBL separates the visual identity from the operational deployment:
A Character Identity is the reusable presentation layer — the face, voice, name, and brand personality of your AI representative. You create it once.
A Conversation Agent is the independently deployed instance — with its own assigned role, knowledge context, location scope, conversation rules, and analytics profile. You deploy as many as you need.
One Character Identity can power multiple Conversation Agents. Each agent is operationally independent because they have different objectives, knowledge sources, interaction environments, instructions, conversion events, and reporting requirements.
One Character Identity — Three Deployed Agents
Same face and brand personality. Different knowledge, rules, analytics, and objectives.
See Demand Patterns Across Every Location.
CRSTA Enterprise allows businesses to compare customer questions, discovery patterns, conversion opportunities, and information gaps across locations. This helps enterprise teams identify what customers are asking for, which locations are seeing demand, and where better information or operational action may be needed.
- Which products, menu items, or services customers ask about most often
- Which locations receive demand for specific offerings
- Where visitors encounter information gaps
- Which customer questions indicate purchase intent
- Which regions show different discovery patterns
- Which products or services may need better positioning
What multi-location and enterprise teams ask about.
| Enterprise Concern | CRSTA Enterprise Message |
|---|---|
| We have too many locations and inconsistent customer experiences. | CRSTBL creates a consistent AI conversation layer across locations while preserving location-specific information. |
| Our product, menu, or catalog data is complex. | CRSTBL uses semantic and context mapping to understand relationships across items, attributes, categories, use cases, and customer intent. |
| We need more than a chatbot. | Enterprise includes Conversation Agents, branded avatars, conversation intelligence, analytics, APIs, and business insight generation. |
| We want a branded visual presence, not a generic widget. | Deploy your own Character Identity — a branded avatar that represents your company across every touchpoint. |
| We need integration with internal systems. | Enterprise plans include API access and webhook support for enterprise data workflows. |
| We need to understand customer intent across the network. | The CRSTBL Intelligence Layer aggregates and analyzes conversations across locations, segments, and use cases. |
| We need confidence before deployment. | Enterprise deployments include a dedicated onboarding manager, structured onboarding, and enterprise support. |
Enterprise Use Cases.
| Enterprise Type | CRSTBL Use Case |
|---|---|
| Restaurant chain | Help customers discover menu items, dietary options, locations, promotions, and ordering paths while analyzing intent across regions |
| Distributor | Help sales teams and customers navigate complex catalogs, product applications, industries, and use cases with branded avatar Conversation Agents |
| Franchise system | Standardize AI conversation capability across franchise locations while preserving location-specific content |
| Credit card network | Help consumers discover merchants, offers, restaurants, products, and experiences through conversational interfaces |
| Loyalty program | Improve offer discovery, merchant discovery, customer engagement, and intent visibility |
| B2B product network | Map customer needs to product attributes, applications, industries, and sales opportunities |
| Multi-location retailer | Analyze product discovery, location demand, customer questions, and conversion gaps across stores |
Simple Reports. Practical Signals. No Data Team Required.
Local businesses do not need complex dashboards to get value from AI conversations. CRSTA Business provides predetermined reports that help you understand what customers ask about, what they are looking for, and where your business may be missing conversion opportunities.
- Common customer questions
- Popular menu, product, or service searches
- Visitor intent categories
- Lead/contact capture summaries
- Possible missing website information
Help Sales Teams and Partner Networks Navigate Complex Product Knowledge.
For distributors, manufacturers, and supplier networks, CRSTBL can help sales teams answer product questions, explain use cases, compare options, and guide customers through complex catalogs using branded avatar Conversation Agents trained on your product data. This reduces dependency on static PDFs, manual training, and inconsistent product knowledge across the network.
Supporting 200+ Distributor Salespeople
with AI
Safety Equipment & Cleanroom Supplies · North American Manufacturer
Revenue and payback figures are modeled projections, not achieved results. Basis: 1.5% distributor-driven sales lift (half of the 3% project target) applied to $50M annual revenue, with a 25% assumed gross margin and ~$60K year-one investment. Full calculation in the ROI section below.
Safety equipment and cleanroom supply manufacturer with over $50 million in annual revenue and a distribution network of more than 20 partners and combined 200 salespeople across North America.
Increase in distributor-driven sales. Because distributor sales represented approximately 50% of annual revenue, even a modest lift could generate significant returns.
The company sells a broad range of products used across multiple industries including semiconductor manufacturing, food production, pharmaceutical operations, hospitals, clinics, and contamination-controlled environments.
While their distributor network employed more than 200 salespeople, many representatives were only familiar with a small portion of the product catalog. As a result:
- Sales teams often sold only products they already knew
- New applications and market opportunities were frequently overlooked
- Distributor salespeople depended heavily on the manufacturer's support team for product recommendations
- Technical questions often arrived immediately before customer meetings, creating delays and bottlenecks
- Competitive replacement opportunities were difficult to identify because salespeople lacked quick access to equivalent product information
CRSTBL deployed a distributor sales support assistant powered by CRSTA Conversations. The system was trained on product documentation, application knowledge, competitive positioning information, and internal sales resources.
Salespeople can now ask questions such as:
- What glove should I recommend for semiconductor manufacturing?"
- Which products are suitable for food processing environments?"
- What is our equivalent to Manufacturer X model ABC-123?"
- What products should I suggest for a hospital cleanroom?"
The system provides immediate recommendations, product guidance, and supporting information 24 hours a day — without routing requests through the manufacturer's support team.
| CRSTBL Consulting & Deployment | $6,500 |
| Internal Customer Labor | Less than $5,000 |
| Annual Platform License | $35,000 |
| Estimated Annual Usage Above Included Limits | $15,000 |
| Total Year-One Investment | ~$60,000 |
Why this is above the published starting price. CRSTA Enterprise starts at $2,500/month for the platform, plus the agents you deploy. This deployment sits well above that floor: a very large multi-industry product catalog, deep technical documentation, and more than 200 named users across a distributor network. Figures here are one customer’s scope, not a rate card — see CRSTA pricing for published rates.
The annual platform license includes ongoing data management, AI context updates, and knowledge maintenance so the system becomes more useful over time without requiring additional consulting projects.
Payback period estimated at approximately 8 months from project start, assuming only half of the original 3% sales-lift target is achieved. Year-one investment: approximately $60,000.
Many manufacturers already possess the product knowledge required to grow sales. The challenge is delivering that knowledge instantly to every salesperson, distributor, and partner when they need it.
CRSTBL Conversations makes that knowledge available 24/7, helping organizations scale expertise without scaling headcount.
Put a CRSTA agent to work.
Start on Business with a 14-day trial period, or talk to us about a Network or Enterprise deployment across your organizations and locations.
Every CRSTBL account also includes a Cumae hosted discovery page at no additional cost, which makes your business information available to approved external AI systems. Learn about Cumae →