One authoritative source every approved AI system can read.
Cumae — pronounced “Cue-Me”
Cumae turns your business information into a profile that approved external AI systems draw from directly — so the assistants your customers ask describe you the way you describe yourself. Here is how it works.
Your business. Your information. Your authority.
You already have a Google Business Profile. Here’s what Cumae adds.
Google Business Profile is table stakes. It gets your business into Google Maps and Search. But the AI ecosystem is much bigger than Google — LLMs that crawl the web today (ChatGPT, Perplexity, Claude, Gemini) and closed networks CRSTBL is building integrations toward (Uber Eats, Apple, Alexa, industry-specific AI). Cumae is designed to be the neutral source that both kinds of consumers can pull from.
Neutral platform, no gatekeeper bias.
Google’s directory is designed for Google’s ecosystem. Networks like Uber Eats, DoorDash, Apple, Amazon, and independent LLMs have every reason not to use it. Cumae is a neutral directory that any approved AI platform can consume — without ceding control to a competitor.
One place, not ten.
Without Cumae, keeping your menu, hours, and location info current means updating Google, Yelp, Facebook, Uber Eats, DoorDash, Apple Maps, and every industry directory separately. With Cumae, you update once and Cumae publishes to LLMs that crawl the web today — and to closed networks as integrations come online.
Built for AI, not just Maps.
Google Business Profile was built for a world where customers searched by keyword and clicked links. Cumae was built for a world where customers ask questions — and expects AI systems to answer them accurately using rich menu, product, and service context.
Not either/or. Keep your GBP listing — Cumae is designed to complement it, not replace it. But if you want your business represented well across the full AI ecosystem, GBP alone won’t get you there.
Your Website Is Indexed by Google. Is It Indexed by AI?
Today, when someone asks ChatGPT, Perplexity, or another AI chatbot “where can I get good pad thai near me” or “which distributor carries industrial nitrile gloves,” those AI systems search for structured, accessible business data to answer the question.
Most small businesses — and many large ones — have no structured presence in this new discovery layer. Their website content exists, but it isn’t formatted or accessible in the way AI systems need.
CRSTBL solves this. Every CRSTBL account receives a hosted directory page that structures your business information for AI consumption. We call this AI Engine Optimization (AEO) or Generative Engine Optimization (GEO) — the AI equivalent of SEO.
Menus, products, services, locations, hours, specials
Structured, crawlable, formatted for LLM consumption
What Is AEO? What Is GEO?
AEO (AI Engine Optimization) and GEO (Generative Engine Optimization) describe the practice of making business information discoverable and usable by AI chatbots and large language models (LLMs). It’s the AI-era equivalent of SEO (Search Engine Optimization).
Just as SEO helps your website rank in Google, AEO/GEO helps your business appear in AI-generated answers — when someone asks ChatGPT for a restaurant recommendation, when Perplexity searches for a local service provider, or when any LLM-powered tool tries to find businesses matching a customer’s question.
Cumae handles this for you. Your hosted discovery page gives approved AI systems a structured, crawlable source of business information, and a Cumae plan builds the deeper authoritative profile behind it — product and service relationships, business attributes, industry context, and the signals that distinguish you from similar names.
New to conversational discovery? Start here.
What is Conversational Discovery?
The definitive reference on the category. Why it’s replacing search bars, and what businesses gain.
Read the articleWhat is CRSTA?
The AI conversation agent behind every CRSTBL deployment — how it works, what it does, and why the name.
Read the articleSeparate or Together.
Cumae and CRSTA have different functions and can work separately or together.
Visit the Knowledge CenterWhy “Cumae” (“Cue-Me”)?
Cumae was home to the Cumaean Sibyl, an ancient oracle whose recorded knowledge was preserved and consulted for guidance. CRSTBL Cumae follows a modern version of that idea: organizing authoritative business information so AI systems can find, understand, and accurately represent it.
Don’t wait for AI to find you.
More customers are asking AI systems the questions they used to type into Google — and most businesses have no controlled presence in the answers those systems generate. Cumae gives you an authoritative source they can draw from.
Cumae controls how external AI systems access your business information. CRSTA manages the AI conversations you have with customers directly. Learn about CRSTA →