Start with the job you need done.
CRSTBL deploys AI conversation agents that answer your customers’ questions in their own words — on your website, at a kiosk, or on a show floor. Pick the industry you operate in, or the role you need filled. Both routes land on the same platform.
Every deployment runs on your own business information. Nothing here is a generic chatbot script.
Enterprise Case Study –
Deploying a Product Expert Agent to Support Distribution Partners 24/7.
Supporting 200+ Distributor Salespeople with AI.
Safety Equipment & Cleanroom Supplies · North American Manufacturer · $50M+ Annual Revenue
Wherever and Whenever
Customers and Partners Need Answers
One Platform, express your company’s institutional knowledge across conversations at any touch points.
Which role do you start with?
Agents are deployed and priced one at a time, so almost nobody starts with all of them. This is the pattern we see most often — the first agent proves the model, the second one expands it.
| If you run | Usual first agent | Common second agent |
|---|---|---|
| A restaurant or small group | Website Concierge | Front-Line Support |
| Local or convenience retail | Website Concierge | Product Expert |
| A trade show program | Booth Representative | Product Expert |
| A CPG brand | Product Expert | Policy Expert |
| A distributor or supplier network | Product Expert | Front-Line Support |
| A chain or franchise system | Website Concierge per location | Policy Expert |
| A membership or benefits program | Policy Expert | Front-Line Support |
AI conversations are not just about answers. They are about representing the business behind those answers.
In the next five years, conversational AI will become a normal part of how customers and partners interact with companies. The question is whether these digital entities will carry the business personality, judgment, and ethos that you would expect from their human colleagues. That is the problem we are building CRSTBL to solve.
What every deployment includes.
The platform is the same whichever door you come in through. What changes between accounts is how much organization, location, and channel scope you need — not which features you get.
Your information, not a generic model
Menus, catalogs, services, policies, hours, and location details become the agent’s source of truth.
Voice or avatar, your choice
Voice and avatar are configurations of one agent, not separate plans. Either runs on any account tier.
Multilingual by default
Conversations in your customer’s preferred language, without a separate build per market.
Reports you can act on
Common questions, visitor intent, lead capture, and the information gaps your website is missing.
A free Cumae discovery listing
Every CRSTBL account includes a hosted listing so external AI systems can describe your business accurately.
Room to add agents
Add roles, locations, languages, and channels on the same knowledge foundation as you grow.
Business — live in a day.
Starts with a 14-day free trial, no credit card required. One website agent, set up from content you already have.
Network — 4–8 weeks.
Structured onboarding across your locations: knowledge base preparation, role and boundary definition, and technology integration.
Enterprise — 8–12 weeks.
The same process at custom scale, with the integration and systems work that complex organizations require.
Additional agents built on the same knowledge foundation take 1–2 weeks each, on any tier.
Pick a door. We will take it from there.
Talk to a live agent on any of the demo pages, or book 30 minutes and we will scope the first role against your own content, systems, and goals.
CRSTA manages the conversations you have with customers directly. Cumae publishes and governs the authoritative business information used in AI discovery. Most customers start with one.