Start with the job you need done.
CRSTBL deploys AI conversation agents that answer your customers’ questions in their own words — on your website, at a kiosk, or on a show floor. Pick the industry you operate in, or the role you need filled. Both routes land on the same platform.
Every deployment runs on your own business information. Nothing here is a generic chatbot script.
Four places we have already done this.
Each industry page carries a live demo you can talk to right now, the questions that industry’s customers actually ask, and what the agent does with the answers.
Restaurants
Turn menu browsers into paying guests.
Dish and dietary questions, hours, specials, reservations and ordering paths — answered in the guest’s language, at any hour.
Live demo: a guest browses Freddy’s Cocina, asks about dietary options, and moves toward an order.
Restaurant solutionsLocal & Convenience Retail
Turn “near me” searches into store visits.
Which store carries it, what is on promotion today, who is open late — then route the shopper to the right location.
Live demo: a shopper on Falcon Landing’s site asks product questions by voice and gets routed to a store.
Retail solutionsTrade Shows
Booth support that never burns out.
Explain more products, qualify more visitors, and leave the event with structured insight instead of a pile of scanned badges.
Live demo: the Lake Lures AI Sales Companion — a branded avatar working the show floor.
Trade show solutionsCPG Brands & Distribution
Win the moment buyers ask AI what to buy.
Complex catalogs, product applications, and where-to-buy — explained consistently to buyers and to your own distributor sales teams.
Case study: a $50M+ safety and cleanroom manufacturer supporting 200+ distributor salespeople with an always-on product expert.
CPG & distribution solutionsNot one of the four? CRSTBL also deploys into payments and merchant networks, membership and benefits programs, franchise systems, and professional services. Those do not have a dedicated page yet, so the fastest path is a 30-minute discovery call — or start from the agent roles below, which apply regardless of industry.
One agent. One job.
CRSTA separates who the agent is from what the agent does. A Character Identity is the reusable face, voice, and brand personality you create once. A Conversation Agent is a single deployed instance with its own role, knowledge, rules, and reporting. One identity can power many agents.
That is why most customers buy by role rather than by department: you fill one job first, prove it, then add the next. See how CRSTA models this →
Agent Role
Website Concierge
The sidewalk greeter for your website. Meets every arriving visitor, finds out what they came for, and walks them to it before they bounce.
See the roleAgent Role
Product Expert
Knows the catalog cold. Compares options, explains applications and compatibility, and answers the specification questions that stall a sale.
See the roleAgent Role
Booth Representative
Works the show floor beside your team. Greets visitors, demos products, captures qualified interest, and never needs a lunch break.
See the roleAgent Role
Policy Expert
Answers the rules questions — eligibility, coverage, returns, warranty, benefits, terms — consistently, every time, in every language.
See the roleAgent Role
Front-Line Support
Handles the repetitive tier-one questions your team answers a hundred times a week, and hands off cleanly when a human is genuinely needed.
See the roleSomething Else
Define your own role.
These five are the roles customers ask for most often, not a fixed menu. If the job you need filled is not here, we scope it on the discovery call.
Schedule a callWhich role do you start with?
Agents are deployed and priced one at a time, so almost nobody starts with all of them. This is the pattern we see most often — the first agent proves the model, the second one expands it.
| If you run | Usual first agent | Common second agent |
|---|---|---|
| A restaurant or small group | Website Concierge | Front-Line Support |
| Local or convenience retail | Website Concierge | Product Expert |
| A trade show program | Booth Representative | Product Expert |
| A CPG brand | Product Expert | Policy Expert |
| A distributor or supplier network | Product Expert | Front-Line Support |
| A chain or franchise system | Website Concierge per location | Policy Expert |
| A membership or benefits program | Policy Expert | Front-Line Support |
What every deployment includes.
The platform is the same whichever door you come in through. What changes between accounts is how much organization, location, and channel scope you need — not which features you get.
Your information, not a generic model
Menus, catalogs, services, policies, hours, and location details become the agent’s source of truth.
Voice or avatar, your choice
Voice and avatar are configurations of one agent, not separate plans. Either runs on any account tier.
Multilingual by default
Conversations in your customer’s preferred language, without a separate build per market.
Reports you can act on
Common questions, visitor intent, lead capture, and the information gaps your website is missing.
A free Cumae discovery listing
Every CRSTBL account includes a hosted listing so external AI systems can describe your business accurately.
Room to add agents
Add roles, locations, languages, and channels on the same knowledge foundation as you grow.
Business — live in a day.
Starts with a 14-day free trial, no credit card required. One website agent, set up from content you already have.
Network — 4–8 weeks.
Structured onboarding across your locations: knowledge base preparation, role and boundary definition, and technology integration.
Enterprise — 8–12 weeks.
The same process at custom scale, with the integration and systems work that complex organizations require.
Additional agents built on the same knowledge foundation take 1–2 weeks each, on any tier.
Pick a door. We will take it from there.
Talk to a live agent on any of the demo pages, or book 30 minutes and we will scope the first role against your own content, systems, and goals.
CRSTA manages the conversations you have with customers directly. Cumae controls how external AI systems describe your business. Most customers start with one.