A working reference for the two halves of AI-era discovery: publishing business information AI systems can rely on, and answering customers in conversation on your own surfaces. Covers CRSTBL, Cumae, CRSTA, customer intent and the vocabulary that goes with them.
Every topic is answered by an evergreen reference article. Start with the hub, or jump straight to the concept you’re trying to understand.
How conversational AI, customer intent, and discovery experiences change what happens on a website.
3 articlesMulti-location analytics, semantic mapping, and conversation intelligence for larger organizations.
1 articleThe two products and how they fit together — Cumae for publishing and governing business information, CRSTA for conversations with your customers.
Start here. These articles define what CRSTBL means by conversational discovery, what each product does, and how the two fit together.
The parent company and the two-product architecture. Cumae publishes and governs the information used in AI discovery; CRSTA applies that knowledge in conversations that help customers decide and act. Start here if you are new to CRSTBL.
One is the source behind the answer given about you; the other is the answer you give. How the two products divide the work, what they share, and why either one works on its own.
Open, Registered, Allowlisted and Private — what each covers, why most businesses use several at once, and why the delivery method an application connects with does not decide what it is permitted to read.
Conversational discovery lets customers find products, services, and answers through natural conversation instead of menus, search bars, or navigation trees. Here's why it's replacing traditional website search for how customers actually shop.
Every question a visitor asks is a signal. Customer intent is the practice of reading those signals — what visitors want, what they're stuck on, what they'll buy next — before they say it directly.
Traditional chatbots follow scripts. CRSTBL Conversation Agents interpret natural language, discover intent, and guide visitors to answers. Here's how they differ in practice — and why the difference matters for conversion.
CRSTA is the AI conversation agent behind every CRSTBL deployment. It listens, learns from business information, and turns visits into conversations. Here's the story behind the name and how CRSTA works.
Cumae — pronounced “Cue-Me” — is the authoritative source AI systems read when customers ask about your business. Where CRSTA runs the conversations you host, Cumae governs how ChatGPT, Perplexity, Claude, and Gemini describe you elsewhere.
Every conversation is a data point. Conversation analytics turns those data points into business intelligence — what customers want, where demand is emerging, and where the website is failing them.
CRSTBL turns your business information into an AI conversation agent your visitors can actually talk to — and gives you the customer intent behind every conversation.
