by Brooke Fuller | Dec 16, 2025 | Blog
When AI shopping agents decide what makes the cart, private label has a built-in edge. Here’s how brands stay in the consideration set. A growing share of “shopping” is no longer a shopper strolling a shelf. It is a shopper asking an assistant or a retailer app...
by Brooke Fuller | Dec 11, 2025 | Blog
Walk into most brand review meetings and the story still starts with syndicated reports and last quarter’s shipments. Meanwhile, your shoppers are asking AI assistants for “low-sugar energy drinks that actually taste good” or “grab-and-go breakfast that will not spill...
by John Chang | Dec 1, 2025 | Blog
The Consumer Packaged Goods (CPG) industry was once defined by stability and predictable cycles. Today, it is defined by permanent volatility. Between pandemic-era bullwhip effects, inflationary pressure on raw materials, and an increasingly fickle consumer base...
by John Chang | Nov 26, 2025 | Blog
Search is undergoing the most fundamental shift since the launch of Google. Instead of browsing through ranked pages, consumers are increasingly getting direct answers from AI systems like ChatGPT, Gemini, Claude, Perplexity, and Google’s AI Overviews. These systems...
by Brooke Fuller | Nov 18, 2025 | Blog
Walk into almost any marketing meeting and you will still see reports built around website sessions, impressions, and campaign ROAS. Meanwhile, your customers are in their cars asking their phones for “gas near me with clean bathrooms” or “24-hour convenience store...
