by Brooke Fuller | Jan 20, 2026 | Blog
If you’d rather hit play than scroll, the video version is HERE. A customer walks into a convenience store at 7:18 a.m. They grab a cold brew, scan the breakfast case, hesitate, then leave with only the coffee. Later that day, they search “high protein breakfast near...
by Brooke Fuller | Jan 8, 2026 | Blog
If you’d rather hit play than scroll, the video version is HERE. Brand teams spend months polishing positioning. “Premium.” “Crafted.” “Fresh.” “Better for you.” It looks great on a slide and reads well on a homepage hero. Then a real shopper shows up with a very...
by John Chang | Nov 10, 2025 | Blog
The $17 billion affiliate marketing industry is facing a foundational challenge as generative artificial intelligence (AI) increasingly mediates consumer discovery. The traditional system—built upon the click and the browser cookie—is proving inadequate in an era...
by John Chang | Oct 29, 2025 | Blog
Marketing attribution has always been challenging. But as artificial intelligence reshapes how customers discover and evaluate products, we’re entering uncharted territory. When potential buyers ask ChatGPT, Claude, or Perplexity for recommendations instead of...
by John Chang | Oct 29, 2025 | News
October 28, 2025 CRSTBL Inc. has engaged Gartner, the world’s leading research and advisory firm, to support the company’s go-to-market strategy for its AI powered Discovery and Execution Engine. Through this engagement, CRSTBL will gain access to Gartner’s data...
