by Brooke Fuller | Jun 4, 2025 | Blog
(This article was written with the help of AI) Overview Managing inventory has always been one of the biggest headaches for local business owners. Whether you run a retail store, a specialty shop, or a chain of quick-serve restaurants, there’s a constant balancing...
by Brooke Fuller | May 21, 2025 | Blog
(This article was written with the help of AI) Overview Agentic AI—the new breed of autonomous software agents—promises to radically reshape how small businesses interact with customers and drive sales. But while the appeal of round-the-clock, intelligent automation...
by Brooke Fuller | May 7, 2025 | Blog
(This article was written with the help of AI) Overview In 2025, the battle for local visibility is less about climbing web rankings and more about earning a coveted spot in the mind of artificial intelligence. As AI-driven search engines—like Google’s...
by Irene Diffey | Apr 30, 2025 | Blog
Part 3: The Framework for a Solution Most smaller retail locations use different POS systems, which makes it difficult to collect data from each register. We discovered this while working with both large chain retailers and individual stores. In nearly every case, the...
by Irene Diffey | Apr 9, 2025 | Blog
Part 2: Testing Methodologies Before founding CRSTBL, we spent two years and $1.5M testing grassroots (BOG) and retail-driven marketing tactics across thousands of stores. The objective was to find repeatable, scalable methods for brands to break into retail, without...
by Brooke Fuller | Apr 4, 2025 | Blog
The Challenge of Marketing in the $50B+ Alternative CPG Market The alternative consumer packaged goods (CPG) market is worth over $50 billion, yet marketing and advertising strategies for retail channels face major hurdles. Manufacturers, brand owners, and...
