Everything you need before joining the CRSTBL Partner Program.

The Partner Program is open to businesses and professionals who regularly work with organizations that could benefit from conversational AI. Typical partners include:

• Website designers and developers
• Digital marketing agencies
• SEO and AEO consultants
• Restaurant marketing and POS specialists
• IT consultants and systems integrators
• AI implementation consultants

If your clients operate websites and want stronger customer engagement, CRSTBL is likely a fit.

No. Joining the Partner Program is free. There are no membership fees, no annual dues, and no minimum activity requirements to remain enrolled.

You apply, get approved, receive a unique referral tracking link, and refer businesses that could benefit from CRSTBL. When a referred customer converts to a paid subscription, you earn a recurring commission on that customer’s revenue for a set period (24 months as a Standard Partner; 36 months as a Strategic Partner).

CRSTBL handles onboarding, deployment, and customer success. Your role is introducing the right prospects and, optionally, being present during demos and scoping conversations.

No. Most partners focus on identifying prospects and making introductions. The CRSTBL team handles demos, onboarding, deployment, and technical support.

Technical experience helps — especially for developers and agencies with implementation-heavy client relationships — but it’s not required.

Two commission models depending on the product tier:

• CRSTBL Local referrals earn recurring commission on the customer’s monthly subscription for the full commission duration of your partner tier (24 months as a Standard Partner, 36 months as a Strategic Partner).
• CRSTBL Enterprise referrals earn a one-time finder’s fee paid after the referred customer’s first license payment is received.

You’re paid once the customer converts and their payment is collected, regardless of tier.

For CRSTBL Local: 25% of Net Subscription Revenue — the same rate for Standard and Strategic Partners. The difference between tiers is duration (24 vs 36 months), not rate.

For CRSTBL Enterprise: a one-time finder’s fee of $500 to $1,000 per referral, scaled to the final deal size.

Both current plans qualify, with different commission structures:

• CRSTBL Local ($120/month per location) — recurring monthly commission at 25% of Net Subscription Revenue.
• CRSTBL Enterprise (from $1,000/month platform fee) — one-time finder’s fee paid after the customer’s first license payment.

CRSTBL Local — recurring 25% of Net Subscription Revenue:

CRSTBL Enterprise — one-time finder’s fee: $500 to $1,000 per referral, scaled to the final deal size. Paid after the referred customer’s first license payment is received.

Yes. All approved partners start as Standard Partners (24-month commission duration). CRSTBL may grant Strategic Partner status at its discretion, based on referral activity, customer quality, strategic relationships, or market influence.

Strategic Partner benefits include a 36-month commission duration (12 months longer than Standard) and the possibility of alternative commission structures negotiated case by case.

Net Subscription Revenue is the revenue actually collected by CRSTBL from a referred customer, after deducting:

• Discounts and promotional credits
• Coupon codes
• Refunds and chargebacks
• Sales taxes and government fees
• Payment processing fees
• Other account adjustments

Commission is calculated on the net amount, not gross list price.

Timing depends on the commission model:

• Local recurring commission: paid within 30 days after CRSTBL receives the customer’s monthly subscription payment.
• Enterprise finder’s fee: paid after CRSTBL receives the customer’s first license payment — typically within 60 days of the initial contract signing.

The minimum payout threshold is $50.00 USD — recurring balances below the threshold roll forward until they exceed it.

Partners may receive approved promotional codes or referral offers to share with eligible new customers when available. Any customer discount should be presented according to the current partner terms.

Approved partners receive a unique referral link. When a prospect uses that link and subsequently converts to a paid customer, the referral is attributed to the referring partner.

For larger opportunities where direct sales involvement is needed, CRSTBL may also use approved promotional codes or internal tracking procedures.

90 days from the initial qualifying referral interaction. If the referred prospect converts to a paid customer within that 90-day window, the referral is attributed to you and the commission clock starts on their first paid subscription date.

Attribution is based on the referral tracking method (referral link or approved code) that was recorded first within the applicable 90-day window. If two partners refer the same prospect, the earlier tracked referral takes precedence.

For strategic or enterprise-level opportunities involving direct CRSTBL sales involvement, attribution can also be governed by written agreement to reflect the partner’s actual contribution.

Yes, provided the client is not already an existing CRSTBL customer. The Partner Program is designed to work well for agencies and consultants introducing CRSTBL to their existing client relationships.

Yes. CRSTBL provides sales materials, product information, demonstrations, and technical support to help partners explain the platform to prospective customers. For larger opportunities, CRSTBL can participate directly in customer meetings.

Yes. Partners can request personalized demonstrations tailored to a client’s business, industry, website, and use case. This is especially useful for restaurants, retailers, professional services, distributors, and multi-location organizations.

Approved partners receive access to product information, brochures, demonstration resources, videos, and other materials designed to help explain CRSTBL to prospects. The partner resource set expands as the program grows.

Yes — and many partners do. Deploying CRSTBL on your own site gives you firsthand experience with the platform and creates a live demonstration you can show to prospects. It’s often the fastest way to become an effective seller.

Businesses where visitors often need help finding the right product, service, menu item, location, or answer. Common fits:

• Restaurants and food service
• Retail stores
• Manufacturers and distributors
• Professional service firms
• Medical, dental, real estate
• Multi-location and franchise operators

Yes — enterprise referrals are strongly encouraged. Enterprise opportunities often involve larger deployments, multi-location analytics, character-driven avatars, and system integrations.

Enterprise referrals are compensated as a one-time finder’s fee rather than recurring commission (see the Commissions & compensation section for the payment timing). The CRSTBL team works directly with partners through the enterprise sales cycle.

Yes. CRSTBL can support businesses internationally, subject to service availability, local regulations, language requirements, and the terms of the Partner Agreement.

No. CRSTBL adds a conversational layer to existing websites without requiring a rebuild. That makes it a strong fit for developers, SEO/AEO consultants, and agencies who help clients improve their existing digital footprint.

CRSTBL Local deployments are straightforward — typically live in about a day. CRSTBL Enterprise deployments involve 4–8 weeks of structured onboarding to organize product catalogs, documentation, integrations, and multi-location workflows.

The CRSTBL team manages onboarding end-to-end. You’re not on the hook for implementation work.

Complete the Partner Application on the CRSTBL website. After the application is reviewed and approved, you receive onboarding instructions, a unique referral tracking link, access to partner resources, and guidance on how to introduce CRSTBL to prospects.

Applications are reviewed by the CRSTBL team. Approved partners receive access to the referral tracking system, partner resources, and a partner point of contact who can help with sales enablement, demo requests, and questions on specific prospects.