Everything you need before joining the CRSTBL Partner Program.

The Partner Program is open to businesses and professionals who regularly work with organizations that could benefit from conversational AI. Typical partners include:

• Website designers and developers
• Digital marketing agencies
• SEO and AEO consultants
• Restaurant marketing and POS specialists
• IT consultants and systems integrators
• AI implementation consultants

If your clients operate websites and want stronger customer engagement, CRSTBL is likely a fit.

No. Joining the Partner Program is free. There are no membership fees, no annual dues, and no minimum activity requirements to remain enrolled.

You apply, get approved, receive a unique referral tracking link, and refer businesses that could benefit from CRSTBL. When a referred customer converts to a paid subscription, you earn a recurring commission on that customer’s revenue for a set period (24 months as a Standard Partner; 36 months as a Strategic Partner).

CRSTBL handles onboarding, deployment, and customer success. Your role is introducing the right prospects and, optionally, being present during demos and scoping conversations.

No. Most partners focus on identifying prospects and making introductions. The CRSTBL team handles demos, onboarding, deployment, and technical support.

Technical experience helps — especially for developers and agencies with implementation-heavy client relationships — but it’s not required.

No, and the two work very differently. Referral and agency partners introduce businesses to CRSTBL, or implement and maintain deployments for clients, and earn commission on subscriptions. Platform partners connect an application or system to merchant-authorized Cumae information under separate technical, governance and commercial terms. There is no referral commission in a platform relationship — it is an access and data relationship, not a resale one.

By registering the application and accepting CRSTBL’s access terms. What the application can then retrieve is set by the access policy each participating business has configured for its information — Open for the public identity record, Registered for the full general record, Allowlisted for a partner-specific view approved individually by that business, and Private, which is not available to external platform partners.

Delivery method and access policy are separate decisions. MCP, APIs and feeds are delivery methods; they do not determine what an application is permitted to access. CRSTBL confirms both the delivery method and the authorized scope during pilot scoping.

No. Platform partners consume business information; they do not resell CRSTBL or deploy conversation agents as part of the relationship. Deploying CRSTA on your own property is a separate decision and is not a prerequisite for platform access.

No. CRSTBL supplies merchant-authorized information that a business has approved and maintains. What flows back is scoped in the pilot agreement, and what CRSTBL is interested in is aggregated, de-identified demand data tied to the participating business’s own records — which information was retrieved, how often, and what categories of question it answered. That reporting is what lets a business see how it is being discovered.

CRSTBL does not ask for raw end-user prompts, user identifiers or personal data, and does not want them. The value is in the aggregate demand signal, not in individual user content.

Yes. Access follows the policies each participating business configures, and those can be scoped, downgraded, suspended or revoked. Access to Cumae can be logged, including the registered application, the record, the scope and the time of access. CRSTBL may not be able to observe every downstream use after information has been retrieved, which is why retention, caching, redistribution and model-training rights are also governed contractually.

Two commission tracks, depending on which tier the customer buys:

• Business Referral Partner — for CRSTA Business customers. Recurring commission on the customer’s monthly subscription for the full commission duration of your partner tier (24 months as a Standard Partner, 36 months as a Strategic Partner).
• Solutions Partner — for CRSTA Network and Enterprise customers. Commission on the platform fee at 20% in year one and 10% in year two, for 24 months total. The opportunity must be registered before the sales process begins.

Both tracks pay on net collected revenue — you’re paid once the customer converts and their payment is received.

Business Referral Partner (CRSTA Business): 25% of Net Subscription Revenue — the same rate for Standard and Strategic Partners. The difference between tiers is duration (24 vs 36 months), not rate.

Solutions Partner (CRSTA Network and Enterprise): 20% of the platform fee in year one and 10% in year two, for 24 months total. Commission is calculated on the platform fee only — agent and usage charges are not commissionable.

Enterprise referrals approved before August 10, 2026 under the previous one-time finder’s fee remain on those terms.

All three CRSTA tiers qualify, under two different tracks:

• CRSTA Business ($120/month per location) — Business Referral track, recurring commission at 25% of Net Subscription Revenue.
• CRSTA Network (from $1,000/month platform fee) and CRSTA Enterprise (from $2,500/month platform fee) — Solutions Partner track, 20% of the platform fee in year one and 10% in year two.

On Network and Enterprise, commission is calculated on the platform fee only — agent and usage charges are excluded.

CRSTA Business — recurring 25% of Net Subscription Revenue:

CRSTA Network and Enterprise — Solutions Partner track, 20% of the platform fee in year one and 10% in year two:

Figures are based on the starting platform fee for each tier and exclude agent and usage charges, which are not commissionable.

Yes. All approved partners start as Standard Partners (24-month commission duration). CRSTBL may grant Strategic Partner status at its discretion, based on referral activity, customer quality, strategic relationships, or market influence.

Strategic Partner benefits include a 36-month commission duration (12 months longer than Standard) and the possibility of alternative commission structures negotiated case by case.

Net Subscription Revenue is the revenue actually collected by CRSTBL from a referred customer, after deducting:

• Discounts and promotional credits
• Coupon codes
• Refunds and chargebacks
• Sales taxes and government fees
• Payment processing fees
• Other account adjustments

Commission is calculated on the net amount, not gross list price.

Timing depends on the track:

• Business Referral recurring commission: paid within 30 days after CRSTBL receives the customer’s monthly subscription payment.
• Solutions Partner commission: issued within 30 to 60 days after the qualifying trigger, beginning once CRSTBL receives the customer’s first license payment.

The minimum payout threshold is $50.00 USD — recurring balances below the threshold roll forward until they exceed it.

Partners may receive approved promotional codes or referral offers to share with eligible new customers when available. Any customer discount should be presented according to the current partner terms.

Approved partners receive a unique referral link. When a prospect uses that link and subsequently converts to a paid customer, the referral is attributed to the referring partner.

For larger opportunities where direct sales involvement is needed, CRSTBL may also use approved promotional codes or internal tracking procedures.

90 days from the initial qualifying referral interaction. If the referred prospect converts to a paid customer within that 90-day window, the referral is attributed to you and the commission clock starts on their first paid subscription date.

Attribution is based on the referral tracking method (referral link or approved code) that was recorded first within the applicable 90-day window. If two partners refer the same prospect, the earlier tracked referral takes precedence.

For strategic or enterprise-level opportunities involving direct CRSTBL sales involvement, attribution can also be governed by written agreement to reflect the partner’s actual contribution.

Yes, provided the client is not already an existing CRSTBL customer. The Partner Program is designed to work well for agencies and consultants introducing CRSTBL to their existing client relationships.

Yes. CRSTBL provides sales materials, product information, demonstrations, and technical support to help partners explain the platform to prospective customers. For larger opportunities, CRSTBL can participate directly in customer meetings.

Yes. Partners can request personalized demonstrations tailored to a client’s business, industry, website, and use case. This is especially useful for restaurants, retailers, professional services, distributors, and multi-location organizations.

Approved partners receive access to product information, brochures, demonstration resources, videos, and other materials designed to help explain CRSTBL to prospects. The partner resource set expands as the program grows.

Yes — and many partners do. Deploying CRSTBL on your own site gives you firsthand experience with the platform and creates a live demonstration you can show to prospects. It’s often the fastest way to become an effective seller.

Businesses where visitors often need help finding the right product, service, menu item, location, or answer. Common fits:

• Restaurants and food service
• Retail stores
• Manufacturers and distributors
• Professional service firms
• Medical, dental, real estate
• Multi-location and franchise operators

Yes — Network and Enterprise referrals are strongly encouraged. These opportunities often involve larger deployments, multi-location analytics, character-driven avatars, and system integrations.

They run through the Solutions Partner track rather than the Business referral flow: you register the opportunity before the sales process begins, CRSTBL confirms attribution in writing and leads the sales cycle, and you’re looped into demos, scoping, and pricing conversations. Commission is 20% of the platform fee in year one and 10% in year two (see the Commissions & compensation section for payment timing).

Yes. CRSTBL can support businesses internationally, subject to service availability, local regulations, language requirements, and the terms of the Partner Agreement.

No. CRSTBL adds a conversational layer to existing websites without requiring a rebuild. That makes it a strong fit for developers, SEO/AEO consultants, and agencies who help clients improve their existing digital footprint.

CRSTA Business deployments are straightforward — typically live in about a day. CRSTA Enterprise deployments involve 4–8 weeks of structured onboarding to organize product catalogs, documentation, integrations, and multi-location workflows.

The CRSTBL team manages onboarding end-to-end. You’re not on the hook for implementation work.

Complete the Partner Application on the CRSTBL website. After the application is reviewed and approved, you receive onboarding instructions, a unique referral tracking link, access to partner resources, and guidance on how to introduce CRSTBL to prospects.

Applications are reviewed by the CRSTBL team. Approved partners receive access to the referral tracking system, partner resources, and a partner point of contact who can help with sales enablement, demo requests, and questions on specific prospects.