Articles & Blog

Fresh takes on AI strategy, intent signals, and what’s actually working for forward-thinking brands.

Century of Innovation: Where Does AI Fit Among The Technologies that Fueled Business Growth

October 10, 2025

From the telephone to the cloud to generative AI, a century of business technology ranked by real impact on small and mid-sized companies.

Why Publishers Are Skeptical of GEO —And What It Means for MarTech Stack Investments For Now

October 10, 2025

Major publishers are proceeding cautiously on Generative Engine Optimization, citing no proven methodology and little visibility into AI systems, even as GEO and traditional SEO best practices overlap heavily.

The Inevitable Ad Model in GenAI: Balancing Monetization with Trust

October 9, 2025

As AI infrastructure costs mount, advertising in conversational AI looks inevitable, but the intimate, advisor-like trust users place in chat assistants makes disclosure and separation of concerns essential.

Today vs Tomorrow: Conversion and Measurement Between Google AI Mode and ChatGPT/Grok

October 8, 2025

Google's hybrid AI Mode still converts best today thanks to mature ad and link rails, but agentic chat engines are closing the gap fast as native in-chat checkout and commerce mature.

A Much Needed Resource for the Small Business Owner: How AI Can Empower Neighborhood Businesses

October 7, 2025

Small businesses are the heart of our communities, bringing unique character, personalized service, and local flavor to our neighborhoods. Yet behind every charming storefront often lies a fierce battle against a unique set of challenges.

Omni-Entry Funnel: Meeting Your Customers Wherever They Enter

October 6, 2025

Customers now discover brands through AI chatbots, VR showrooms, and nano-influencers instead of a predictable funnel. Marketing stacks need to accept and convert customers at any entry point.