Articles & Blog

Fresh takes on AI strategy, intent signals, and what’s actually working for forward-thinking brands.

C-Stores Competing for Ready-to-Eat Traffic Can Use AI to Gain Visibility

October 3, 2025

Circle K, 7-Eleven, and Casey's are pouring millions into foodservice. The bottleneck isn't the menu, it's discoverability, and AI-powered search is closing the gap.

The Killer App That Kills Its User Base: The LLM Paradox

October 2, 2025

Unlike past killer apps that grew alongside their users, LLMs are the first breakout technology whose success shrinks its own user base by automating away the knowledge workers who rely on it.

Pitfalls of Today's AI-Powered Consumer Product Comparisons

October 1, 2025

Generative AI excels at comparing stable products, but seasonal fashion swings, rapid product launch cycles, and inconsistent naming across brands expose real limits in today's AI shopping comparisons.

GenAI Breaks the Marketing Funnel

September 30, 2025

Generative AI is reshaping the classic marketing funnel into a non-linear, adaptive loop, threatening the Awareness, Interest, and Consideration stages most as buyers skip straight to AI-mediated answers.

Marketing Tech Stack – Prioritizing Each Layer for AI Search and Discovery

September 29, 2025

AI discovery is forcing CMOs to rethink their MarTech stack. A look at the 11 layers, from data infrastructure to compliance, and which ones matter most in the shift to AI-driven answers.

Marketing Tech Stack – Prioritizing Each Layer for AI Search and Discovery

September 29, 2025

AI discovery is forcing CMOs to rethink their MarTech stack. A look at the 11 layers, from data infrastructure to compliance, and which ones matter most in the shift to AI-driven answers.