Articles & Blog

Fresh takes on AI strategy, intent signals, and what’s actually working for forward-thinking brands.

The Rise of Answer Engines: How New AI Apps Like Perplexity Could Transform Information into Action vs. Google Search

September 2, 2025

Answer engines like Perplexity synthesize direct, actionable responses instead of ranked links, shifting the boundary between information delivery and action while Google still leans on link discovery.

CRSTBL Publishes Independent Report on the Hidden Costs of AI SEO Inaccuracy

August 23, 2025

A new white paper finds AI-driven misinformation can cost local businesses $20K to $250K annually, as inaccurate business data increasingly shapes what AI search agents tell consumers.

AI Leaving Small Businesses Behind: Why the Technology Divide Persists Despite Growing Opportunities

August 20, 2025

While AI promises unprecedented growth for enterprises, small businesses are struggling to keep pace. A look at the widening technology divide and the path to closing it.

Case Study: How Agentic AI is Revolutionizing Supply Chain Efficiency in Consumer Packaged Goods

August 13, 2025

Autonomous, collaborating AI agents are cutting forecasting errors and reducing waste across CPG supply chains. A look at how cosmetics and beverage makers are putting it to work.

Case Study: How Agentic AI Transforms Home Food Ordering with Voice Assistants

August 6, 2025

A case study in agent-to-agent commerce: how a home AI assistant and a restaurant's order-taking agent handle a seven-person Thai food order without a single app tap.

Predictive AI: The New Frontier in Avoiding Product and Distribution Channel Mismatch

July 30, 2025

Traditional business intelligence only reports what already happened. Predictive AI forecasts channel mismatches before they occur, cutting stockouts and overstock waste well beyond what BI dashboards can catch.