Insights & Resources
Articles, guides, and downloads to help CMOs, COOs, and membership network leaders navigate the AI-first era.
Articles & Blog
Fresh takes on AI strategy, intent signals, and what’s actually working for forward-thinking brands.
Metrics That Matter for AEO
November 6, 2025
The dashboard says you are winning. Organic traffic is up, page views look healthy. Meanwhile, buyers are asking ChatGPT, Claude, and Perplexity what to stock, and your brand is missing from the answers.
Walled Gardens vs AI Agents: The Battle Begins
November 5, 2025
Amazon's cease-and-desist to Perplexity over its AI shopping agent Comet has ignited a debate over who controls the digital storefront, and whether AI agents deserve the same access as human shoppers.
AI Conversations Are Reshaping Attribution Identification and Measurement
October 29, 2025
When buyers ask ChatGPT or Perplexity for recommendations instead of clicking search results, decades-old attribution models break down. Here's what marketers can do about it.
CRSTBL Engages Gartner to Accelerate Go-to-Market Strategy
October 29, 2025
CRSTBL Inc. has engaged Gartner, the world’s leading research and advisory firm, to support the company’s go-to-market strategy for its AI-powered Discovery and Execution Engine.
Agent Etiquette: Teaching Your Brand's AI to Play Well with Others
October 28, 2025
As AI agents start talking to each other on behalf of brands and consumers, a new kind of etiquette is emerging. This article covers what "playing well with others" looks like in an agent-to-agent world.
Can AI Make Me Healthier, Sexier or Smarter?
October 24, 2025
We asked four major AI chatbots whether they could make us healthier, sexier, and smarter. Shockingly, they all said yes. A tongue-in-cheek look at AI's self-preservation instinct.