Insights & Resources
Articles, guides, and downloads to help CMOs, COOs, and membership network leaders navigate the AI-first era.
Articles & Blog
Fresh takes on AI strategy, intent signals, and what’s actually working for forward-thinking brands.
Prompt Engineering for In-Laws: If Only It Worked in Real Life
November 27, 2025
At some point this season you will walk into a living room that feels more volatile than any quarterly board meeting. If you work with AI tools all day, you start to frame your hopes for the night as prompts.
Top of Funnel Discovery: AI Answers Are Reshaping How Consumers Find New Products
November 26, 2025
Search is undergoing the most fundamental shift since the launch of Google. Instead of browsing ranked pages, consumers increasingly get direct answers from AI systems like ChatGPT, Gemini, Claude, and Perplexity.
The Digital Shelf Meets the Gas Pump: Rewriting Local Discovery for C-Stores
November 18, 2025
Maps and AI assistants are the new digital shelf for gas stations and convenience stores. Clean listing data, rich attributes, and current video are what get a location recommended.
AI-Driven Personalization: The Next Frontier for C-Store Loyalty
November 14, 2025
Generic loyalty discounts are hitting a ceiling. AI-driven personalization turns loyalty programs into a profit engine by treating every guest as an individual.
Gen AI Changes Affiliate Attribution Methodology
November 10, 2025
The $17 billion affiliate marketing industry faces a foundational challenge as zero-click AI search intercepts the clicks that last-click attribution has always depended on.
The Gas-Station Date Night Experiment
November 7, 2025
Four AI models were asked to plan a $40 date night at a gas station. The results reveal exactly what structured, current store data an AI needs to stop guessing and start recommending you.