Articles & Blog

Fresh takes on AI strategy, intent signals, and what’s actually working for forward-thinking brands.

Building a Brand-to-Retailer Marketing Network with CRSTA AI (Using PSP to Predict Product Success per Location at Scale) – Part 3

April 30, 2025

Most small retailers run disconnected POS systems, making store-level data collection nearly impossible. Here's the framework for predicting product success location by location.

Building a Brand-to-Retailer Marketing Network with CRSTA AI (Experimenting With Outreach Tactics) – Part 2

April 9, 2025

Before founding CRSTBL, we spent two years and $1.5M testing grassroots and retail-driven marketing tactics across thousands of stores. Here's what we learned.

Boost Sales, Not Just Awareness: The Real ROI of In-Store Events

April 4, 2025

In-store pop-up events do more than build awareness, they strengthen retailer relationships and boost basket size. Here's how AI-driven analytics make them pay off.

Building a Brand-to-Retailer Marketing Network with CRSTA AI (Without Disrupting Distribution) – Part 1

March 31, 2025

The alternative CPG market is worth over $50 billion, yet brands face fragmented retail tech, advertising restrictions, and thin marketing budgets. Here's the problem, before we get to the fix.

The Future of AI in Supply Chain Management

March 26, 2025

Big data supply chain tools have long been reserved for giants like P&G. CRSTBL's AI platform brings the same demand forecasting power to small and mid-size retailers at a fraction of the cost.

Why Agentic AI Can't Be Rushed—and Why CRSTBL Is Built for It

March 25, 2025

Most enterprise AI focuses on fast workflow automation, not judgment. CRSTBL is building decision-grade agents that emulate how experienced operators reason, weigh tradeoffs, and act under uncertainty.